GoodDot and Swiggy Will Deliver Animal-Free Meat Across India
Colin Smith — January 13, 2022 — Business
References: gooddot.in & greenqueen.hk
'GoodDot' is an India-based manufacturer of vegan food products with items ranging from meats to full oven-ready meals. The company has recently announced a partnership with 'Swiggy,' the largest online food retailer and delivery service in India. Through this partnership, vegan and vegetarian consumers across India will gain access to quick and convenient ordering for a wide array of plant-based meals.
In addition to this new collaboration, Swiggy has added a new 'Plant-Based Meat' sub-category in its 'Meat' section, signaling that the brand is moving towards embracing more plant-based products in the future. GoodDot, on the other hand, has been expanding globally over the past two years. As the largest plant-based food manufacturer in India, the company has also found success in select European, Asian, and North American markets. Despite this, GoodDot does not have a convenient method of ordering its products as they must be located in third-party online stores and supermarkets.
Image Credit: GoodDot
In addition to this new collaboration, Swiggy has added a new 'Plant-Based Meat' sub-category in its 'Meat' section, signaling that the brand is moving towards embracing more plant-based products in the future. GoodDot, on the other hand, has been expanding globally over the past two years. As the largest plant-based food manufacturer in India, the company has also found success in select European, Asian, and North American markets. Despite this, GoodDot does not have a convenient method of ordering its products as they must be located in third-party online stores and supermarkets.
Image Credit: GoodDot
Trend Themes
1. Plant-based Meat Manufacturing - Disruptive innovation opportunity for companies to invest in sustainable, animal-free meat production as a viable alternative for the future.
2. Online Vegan Food Retail and Delivery - Disruptive innovation opportunity for food retailers and delivery services to expand their offerings and meet the demand for plant-based food products in the market.
3. Partnerships for Food Delivery Services - Disruptive innovation opportunity for food manufacturers and delivery services to form partnerships to increase access to plant-based food products and meet consumer demand.
Industry Implications
1. Food Manufacturing - Disruptive innovation opportunity for food manufacturers to invest in plant-based meat manufacturing techniques and technologies to expand their product line for vegan and vegetarian consumers.
2. Online Food Retail - Disruptive innovation opportunity for online food retailers to expand their offering by creating a designated 'Plant-Based Meat' section to cater to the growing demand for vegan and vegetarian products.
3. Food Delivery Services - Disruptive innovation opportunity for food delivery services to partner with plant-based food manufacturers to provide a seamless delivery experience to consumers across the world.
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