Shicken Makes Comforting Meals with a Vegan Chicken Alternative
Laura McQuarrie — November 12, 2021 — Lifestyle
References: plantalternative & greenqueen.hk
Enjoying quick and easy meatless Indian meals is especially easy thanks to Shicken, which creates chef-made vegan meals that are prepared with a plant-based chicken substitute made from soy protein. The authentic home-cooked Indian frozen ready meals are entirely plant-based and they use only natural ingredients primarily sourced locally within the UK.
The flash-frozen meals are prepared with soy-based Shicken pieces that are treated with a tandoori marinade, then cooked on a live flame to achieve light charring. In the range of meatless products, Shicken offers options like curries, Tikka Masala, Korma and Saag. These products are packaged in compostable sugarcane-based packaging with 100% recyclable paper sleeves.
These ready-made meals support the growing number of consumers who want healthy, convenient and sustainable mealtime solutions that take the stress out of time in the kitchen.
The flash-frozen meals are prepared with soy-based Shicken pieces that are treated with a tandoori marinade, then cooked on a live flame to achieve light charring. In the range of meatless products, Shicken offers options like curries, Tikka Masala, Korma and Saag. These products are packaged in compostable sugarcane-based packaging with 100% recyclable paper sleeves.
These ready-made meals support the growing number of consumers who want healthy, convenient and sustainable mealtime solutions that take the stress out of time in the kitchen.
Trend Themes
1. Plant-based Meat Alternatives - The use of plant-based meat alternatives like soy protein opens up opportunities to create vegan versions of popular meat dishes.
2. Sustainable Packaging - The use of compostable sugarcane-based packaging with 100% recyclable paper sleeves for ready-made meals could be a disruptive innovation opportunity in the food packaging industry.
3. Convenient Mealtime Solutions - The popularity of ready-made meals that are healthy, convenient, and sustainable showcases a need for disruptive innovation opportunities within the food industry.
Industry Implications
1. Food - Meatless Indian meals like those offered by Shicken present opportunities for innovation in the food industry using plant-based meat alternatives.
2. Packaging - The use of compostable and recyclable packaging for ready-made meals is a potential area of disruption and innovation in the packaging industry.
3. Sustainability - The trend towards sustainable food products can drive innovation within the food industry to create more environmentally-friendly mealtime solutions.
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