A Plant-Based Burger King is Opening for a Short Time in Germany
Laura McQuarrie — May 25, 2021 — Lifestyle
References: instagram & livekindly.co
It's been a few years since Burger King added the Impossible Whopper to its menu, much to the delight of plant-based eaters—and now, a fully plant-based Burger King is opening for a limited time in Germany. The first-of-its-kind fast food restaurant is being opened with the aid of Dutch brand The Vegetarian Butcher.
From June 7th to 11th, people in Cologne, Germany, will have the opportunity to experience a limited run of the newest vegan menu item, the Long Chicken Patty. This breaded plant-based chicken sandwich comes topped with vegan mayonnaise and shredded lettuce on a sesame seed bun. To kick off the opening of the plant-based fast food restaurant, Burger King is hosting an event where guests can meet and mingle with some of the heads of Burger King Germany.
From June 7th to 11th, people in Cologne, Germany, will have the opportunity to experience a limited run of the newest vegan menu item, the Long Chicken Patty. This breaded plant-based chicken sandwich comes topped with vegan mayonnaise and shredded lettuce on a sesame seed bun. To kick off the opening of the plant-based fast food restaurant, Burger King is hosting an event where guests can meet and mingle with some of the heads of Burger King Germany.
Trend Themes
1. Plant-based Fast Food Chains - There is a growing trend for fast food restaurants to offer plant-based options to appeal to a wider audience, creating opportunities for new plant-based fast food chains to emerge.
2. Collaboration with Plant-based Meat Companies - Fast food chains can collaborate with plant-based meat companies to create new and innovative plant-based menu items, increasing the demand for plant-based meats and driving innovation forward.
3. Limited-time Menu Items - Fast food chains can create buzz and test out potential new menu items by offering limited-time plant-based options exclusively, generating interest and excitement among their customers.
Industry Implications
1. Fast Food - Fast food chains can tap into the growing plant-based market by offering innovative menu items that cater to plant-based eaters, carving out a new niche in the fast food industry.
2. Plant-based Meat - Plant-based meat companies can partner with fast food chains to increase their brand exposure and offer consumers new and exciting plant-based options that rival traditional fast food offerings.
3. Event Planning - Event planners can organize exclusive events or pop-ups for limited-time plant-based fast food menu items to generate buzz and excitement and bring attention to their brand or client's brand.
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