Burger King Opened a Plant-Powered Pop-Up in Costa Rica
Laura McQuarrie — August 29, 2022 — Lifestyle
References: vegconomist
Burger King launched a burger pop-up in Costa Rica with The Vegetarian Butcher and it's one that's entirely plant-based. According to Burger King, "Costa Rica is one of the best-performing plant-based markets in LAC for Burger King, based on sales of the Veggie Whopper."
At the plant-based fast food pop up in Costa Rica, people will be able to get a taste of menu items like Veggie Nuggets, the Veggie Whopper and Veggie King.
With its ever-expanding menu of meatless options, Burger King is on a mission to prove that plant-based meat isn't just for vegetarians. Catering to vegetarians to flexitarians alike, these meatless options recognize the changing needs and values of guests and the planet. Sabrina Ferretti, VP, Head of Burger King International Marketing, says "Burger King has introduced plant-based burgers in 70 countries and the ultimate goal is to offer plant-based options in our restaurants all over the world.”
At the plant-based fast food pop up in Costa Rica, people will be able to get a taste of menu items like Veggie Nuggets, the Veggie Whopper and Veggie King.
With its ever-expanding menu of meatless options, Burger King is on a mission to prove that plant-based meat isn't just for vegetarians. Catering to vegetarians to flexitarians alike, these meatless options recognize the changing needs and values of guests and the planet. Sabrina Ferretti, VP, Head of Burger King International Marketing, says "Burger King has introduced plant-based burgers in 70 countries and the ultimate goal is to offer plant-based options in our restaurants all over the world.”
Trend Themes
1. Plant-based Fast Food - The increasing popularity of plant-based fast food and meatless options at fast food restaurants presents an opportunity for innovative plant-based food companies to partner with fast food chains.
2. Flexitarianism - The trend towards flexitarianism, or reducing meat consumption without completely eliminating it, is creating a demand for meatless options at fast food chains and new markets for plant-based food companies.
3. Fast Food Pop-ups - Pop-up fast food restaurants provide an opportunity for fast food chains to test new plant-based menu items and for plant-based food companies to showcase their products and gain wider exposure.
Industry Implications
1. Fast Food - Fast food chains can benefit from partnering with plant-based food companies to create new menu items that cater to the growing demand for meatless options.
2. Plant-based Food - Plant-based food companies have the opportunity to partner with fast food chains to offer meatless options, expand their customer base, and gain wider exposure.
3. Sustainability - The trend towards plant-based fast food and meatless options is driven by increasing awareness of the environmental impact of meat production, creating opportunities for companies that prioritize sustainability in their products and operations.
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