The Sunmo Plantain Crisps will Come in Four Flavor Options
Michael Hemsworth — December 14, 2019 — Marketing
References: sunmosnacks & foodbev
The Sunmo Plantain Crisps are being launched by the brand in the UK as a snack that's likely to be favored by consumers seeking out a satisfying yet nutritious nibble. The snacks will come in four flavor options including Sea Salt, Naturally Sweet, Sweet Cinnamon and Smoked Chilli, which are all prepared using fresh plantain. This enables each one of the flavors to have a nutritious profile that's rich in vitamins, minerals and nutrients including magnesium, potassium and vitamins A, C and B6.
The Sunmo Plantain Crisps were boasted by Founder and CEO of Sunmo Victoria Omobuwajo who said, "We are thrilled to be launching our first range of all-natural, hand-cooked Plantain Crisps in Selfridges and Whole Foods Market. The Brits are a nation of crisp-lovers and our mission at Sunmo is to revolutionize snacking in the UK by providing consumers with delicious and nutritious alternatives that satisfy their ‘crunch urge’, and that are also purpose-driven. Each pack of Sunmo sold provides a meal for an orphaned child in Nigeria."
The Sunmo Plantain Crisps were boasted by Founder and CEO of Sunmo Victoria Omobuwajo who said, "We are thrilled to be launching our first range of all-natural, hand-cooked Plantain Crisps in Selfridges and Whole Foods Market. The Brits are a nation of crisp-lovers and our mission at Sunmo is to revolutionize snacking in the UK by providing consumers with delicious and nutritious alternatives that satisfy their ‘crunch urge’, and that are also purpose-driven. Each pack of Sunmo sold provides a meal for an orphaned child in Nigeria."
Trend Themes
1. Nutrient-dense Snacks - Disruptive innovation opportunity: Develop other snack options that are both delicious and nutritious.
2. Plant-based Snacks - Disruptive innovation opportunity: Create plant-based snacks in various flavors to cater to the growing demand for vegetarian and vegan options.
3. Socially Responsible Snacking - Disruptive innovation opportunity: Introduce snacks that have a purpose-driven mission, such as donating a meal to a charitable cause with each purchase.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Explore new ways to create snacks that are both tasty and packed with nutrients.
2. Health and Wellness - Disruptive innovation opportunity: Develop innovative plant-based snack options that contribute to a healthy lifestyle.
3. Social Impact - Disruptive innovation opportunity: Incorporate social responsibility into snack brands, connecting consumers with charitable causes through their purchases.
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