el origen is Introducing Plantain Snacks to the European Market
Laura McQuarrie — April 6, 2023 — Lifestyle
References: elorigenfood.de & peta.de
el origen is a food startup from Hamburg that's on a mission to make products that taste good and do good with products that are certified organic, vegan, free from palm oil and part of a transparent and fair value chain. In the category of snacks, confectionery and ice cream products, the German snack brand inspired by Latin American ingredients received a PETA Vegan Food Award for its organic salted plantain chips.
These three-ingredient snacks made in Ecuador not only share an authentic taste of Latin America, they also help to support small farmers in the region who are dedicated to the cultivation of organic plantains. Although plantains are a staple food in Latin American and South African countries, plantains are relatively new to European consumers and el origen is introducing this market to varieties that are simply seasoned with sea salt or paprika.
These three-ingredient snacks made in Ecuador not only share an authentic taste of Latin America, they also help to support small farmers in the region who are dedicated to the cultivation of organic plantains. Although plantains are a staple food in Latin American and South African countries, plantains are relatively new to European consumers and el origen is introducing this market to varieties that are simply seasoned with sea salt or paprika.
Trend Themes
1. Latin American-inspired Snacks - There is a growing demand for healthy and organic snack options inspired by Latin American cuisine that are vegan and free from harmful additives.
2. Support for Small Farmers - Consumers are seeking ways to support small farmers through ethical sourcing and transparent supply chains.
3. Introduction of New Foods to European Markets - Businesses introducing new and authentic foods to European markets have an opportunity to cater to a diverse consumer base.
Industry Implications
1. Organic Snacks - The organic snack industry is booming, and companies that introduce unique and culturally diverse products have a chance to stand out
2. Fair Trade and Ethical Sourcing - Businesses that prioritize fair trade and ethical sourcing can appeal to conscious consumers who value transparency in the production of their food.
3. Cultural Food Imports - Importing and introducing authentic and previously unfamiliar foods to new markets can be a lucrative opportunity for businesses, especially as consumers prioritize diversity and global cuisine.
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