Tesco Debuts the 'Plant Chef' Range of Vegan Meals
Grace Mahas — September 24, 2019 — Business
References: tesco & veganfoodandliving
As more consumers opt to consume plant-based food, multinational grocery store Tesco has expanded its product line to cater to consumer needs with the introduction of its new "affordable" Plant Chef range. The new collection increased the grocery store's selection of vegan products by 48%.
The pre-prepared meals include a variety of options including soya-based Battered Fish-Free Fillets, Butternut Cauli Mac, Mushroom pizza, and Breaded Goujons. The company will roll out more vegan meals in the coming months but stated its new line was designed to break down the barriers that consumers have in accessing plant-powered dishes at home.
Consumers can purchase meals from the Plant Chef range in Tesco's new plant-based zones -- a dedicated vegan and vegetarian aisle.
The pre-prepared meals include a variety of options including soya-based Battered Fish-Free Fillets, Butternut Cauli Mac, Mushroom pizza, and Breaded Goujons. The company will roll out more vegan meals in the coming months but stated its new line was designed to break down the barriers that consumers have in accessing plant-powered dishes at home.
Consumers can purchase meals from the Plant Chef range in Tesco's new plant-based zones -- a dedicated vegan and vegetarian aisle.
Trend Themes
1. Plant-based Food Consumption - With the increase in consumers opting for plant-based food, the plant-based meal industry could expand and innovate with new recipes.
2. Pre-prepared Vegan Meals - Pre-prepared vegan meals could become a trend for busy consumers, as grocery stores continue to offer more affordable options.
3. Dedicated Vegan and Vegetarian Aisles - More grocery stores could introduce dedicated vegan and vegetarian aisles for consumers who are looking for plant-based options.
Industry Implications
1. Grocery Stores - Grocery stores can innovate and expand their plant-based options, creating new and affordable vegan meals for consumers who are looking for healthier food options.
2. Food Delivery Services - Food delivery services could take advantage of the trend of pre-prepared vegan meals, offering a variety of plant-based options for busy customers.
3. Quick Service Restaurants - Quick service restaurants could consider introducing more plant-based options to suit consumers who are opting for plant-based meals.
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