HelloFresh is Canada’s First Meal Kit to Partner with Beyond Meat
Laura McQuarrie — August 19, 2019 — Lifestyle
References: hellofresh & instagram
HelloFresh is setting itself apart as the first meal kit in Canada to partner with Beyond Meat and it now offers vibrant plant-based meal kits with the brand's popular meatless products. While many fast food chains and restaurants have begun adding Beyond Meat's offerings to their menus, many consumers in Canada are still waiting to see the products on the shelves of retail stores. With these meal kits, vegetarians and flexitarians alike will be able to enjoy easy-to-make, meat-free versions of comfort foods.
HelloFresh created plant-based meal kits for the Beyond Meat Black Bean Tacos and the BBQ Ranch Beyond Burger, which take just minutes to prepare. While the burgers are accented by crispy shallots and smoky barbecue sauce, the tacos are also elevated with smoky seasoning.
HelloFresh created plant-based meal kits for the Beyond Meat Black Bean Tacos and the BBQ Ranch Beyond Burger, which take just minutes to prepare. While the burgers are accented by crispy shallots and smoky barbecue sauce, the tacos are also elevated with smoky seasoning.
Trend Themes
1. Plant-based Meal Kits - Opportunity for meal kit companies to partner with plant-based meat brands and offer easy-to-make, meat-free meal options.
2. Beyond Meat Partnership - The partnership between meal kit companies and Beyond Meat presents an opportunity to cater to the growing demand for plant-based products.
3. Vegetarian and Flexitarian Market - Addressing the needs of vegetarians and flexitarians with plant-based meal kits can tap into a niche market and offer variety for consumers.
Industry Implications
1. Meal Kit Industry - The meal kit industry can leverage the popularity of plant-based meat by offering meal kits with Beyond Meat products.
2. Plant-based Meat Industry - Collaboration with meal kit companies can increase the availability and reach of plant-based meat products in the market.
3. Food Retail Industry - Introducing Beyond Meat products through meal kit partnerships can potentially impact the food retail segment by offering new plant-based options.
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