The Raised & Rooted Plant Based Bites are Protein-Rich
Michael Hemsworth — June 22, 2021 — Marketing
References: raisedandrooted & drugstorenews
The Raised & Rooted Plant Based Bites are a new product from the Tyson Foods-owned brand that is focused on providing consumers with a plant-based snack that's perfect for enjoying anytime of day. The snacks come in two flavor options including Buffalo and Sweet Barbecue, and are both formulated with eight-grams of protein along with three-grams of fiber in the recipe. The products are priced at $4.99 per package and are being launched at retailers nationwide now.
Vice President of Marketing at Raised & Rooted David Ervin boasted about the new Raised & Rooted Plant Based Bites saying, "Our new plant-based bites deliver the taste that will wow taste buds in a better-for-you alternative. We are excited to continue to grow our offerings and provide people with the alternative protein options they seek for meal or snack time with beloved flavors.”
Vice President of Marketing at Raised & Rooted David Ervin boasted about the new Raised & Rooted Plant Based Bites saying, "Our new plant-based bites deliver the taste that will wow taste buds in a better-for-you alternative. We are excited to continue to grow our offerings and provide people with the alternative protein options they seek for meal or snack time with beloved flavors.”
Trend Themes
1. Plant-based Snacking - The rise of plant-based snacking presents a great opportunity for companies to innovate with flavorful, protein-rich alternatives to traditional snacks.
2. Alternative Protein - As consumers become more mindful of their health and the environment, there's a growing demand for alternative protein options that can replace traditional meat products.
3. Convenient Functional Foods - Functional foods that are both healthy and convenient are becoming increasingly popular, creating an opportunity for companies to create new products that cater to this trend.
Industry Implications
1. Food Manufacturing - Companies in the food manufacturing industry can capitalize on the trend towards plant-based snacking and alternative protein by developing new products that cater to this growing market.
2. Retail - Retailers can benefit from the trend towards convenient functional foods by offering a wider variety of healthy snacking options in their stores.
3. Consumer Goods - Companies in the consumer goods industry can innovate by developing affordable, high-quality plant-based snacks that cater to a growing market of health-conscious consumers.
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