The Pink Glasses Label Paints the World in an Optimistic Rose Hue
Susan Keefe — July 19, 2012 — Lifestyle
References: luksemburk & lovelypackage
The Poland-based design firm Luksemburk created this clever branding concept for the Californian wine manufacturer Pink Glasses. The company specializes in Rose, so the firm decided to highlight this by creating a label that allows the drinker to look at the world through rose-tinted glasses.
Not only has Luksemburk created a label that is bright and eye-catching, it is also incredibly playful. The orientation and size of the glasses on the label invites the customer to turn it sideways and look through the soft pink "lenses." It's all fun and games as long as you remember to leave the cap on. Each variety of wine is decorated with a different set of glasses ranging from horn rims to shutter shades.
Bubbly, outgoing and clever, the Pink Glasses branding concept is all about goofy fun.
Not only has Luksemburk created a label that is bright and eye-catching, it is also incredibly playful. The orientation and size of the glasses on the label invites the customer to turn it sideways and look through the soft pink "lenses." It's all fun and games as long as you remember to leave the cap on. Each variety of wine is decorated with a different set of glasses ranging from horn rims to shutter shades.
Bubbly, outgoing and clever, the Pink Glasses branding concept is all about goofy fun.
Trend Themes
1. Creative Branding - The playful and eye-catching wine label design demonstrates opportunities for creative branding in the beverage industry.
2. Personalized Consumer Experience - The interactive label design showcases the potential to enhance the consumer experience by incorporating interactive elements in product packaging.
3. Embracing Optimism - The use of rose-tinted glasses as a branding concept reflects a trend of embracing optimism in marketing and design.
Industry Implications
1. Beverage Manufacturing - The wine industry can explore innovative branding strategies to stand out in a competitive market.
2. Packaging Design - There is an opportunity for the packaging design industry to create interactive and playful designs that engage consumers.
3. Marketing and Advertising - Marketing and advertising professionals can tap into the trend of embracing optimism to create campaigns that resonate with consumers.
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