Prose & BreezoMeter are Enhancing Personalized Formulations
Laura McQuarrie — March 25, 2022 — Fashion
References: blog.breezometer & businesswire
Custom beauty brand Prose and BreezoMeter, the climate tech company that powers the air quality index on the Apple Weather App, are teaming up to take personalized hair care to the next level with formulas that offer protection from various climate conditions. Equipped with environmental intelligence to deliver personalized protection against pollution, smoke and other factors, custom formulas are now even more bespoke and problem-solving.
An individual’s environment plays a large part in the health of their hair and scalp and this pioneering approach to beauty acknowledges that areas closer to industrial complexes are more polluted than rural areas. As such, supportive ingredients will be added based on the environmental factors or "geo aggressors" detected in a user's specific location.
An individual’s environment plays a large part in the health of their hair and scalp and this pioneering approach to beauty acknowledges that areas closer to industrial complexes are more polluted than rural areas. As such, supportive ingredients will be added based on the environmental factors or "geo aggressors" detected in a user's specific location.
Trend Themes
1. Climate-conscious Haircare - Personalized hair care is incorporating environmental intelligence to offer protection against pollution and other factors.
2. Bespoke Formulations - Custom formulas are now more problem-solving and protective by identifying environmental factors.
3. Tech-enhanced Beauty - Integration of climate tech is innovating the beauty industry to create more personalized and effective products.
Industry Implications
1. Beauty & Personal Care - Pioneering approaches to beauty acknowledge the impact of environment on an individual's health and offer solutions.
2. Technology - Climate tech is disrupting the beauty industry and enhancing personalized formulations.
3. Environmental Services - Companies are leveraging environmental intelligence to create climate-conscious solutions for consumers.
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