Join Britney Spears' Circus
Ayman — November 24, 2008 — Pop Culture
Britney Spears and her management are giving fans the chance to join in the fun of her album release on December 2 by showcasing their ‘Circus’ skills.
The contest is a collaboration between Britney.com and Buzznet which provides custom templates of circus-inspired album covers. Contest submissions involve fans photoshopping and placing themselves into these templates in fun and creative ways.
The submission of the grand prize winner will be featured on the homepage of Britney.com and Buzznet.com. The winner will also receive a personal Popcorn Machine and a full Britney Spears Discography and DVD collection.
Two runners up will also receive Britney’s full catalog and have a featured link on Britney.com to their contest entry.
I think this is a great promotion. Here at TrendHunter.com we have seen an obsession with everything Photoshop in 2008, so it is a smart move to utilize that in hyping Britney’s album release.
The contest is a collaboration between Britney.com and Buzznet which provides custom templates of circus-inspired album covers. Contest submissions involve fans photoshopping and placing themselves into these templates in fun and creative ways.
The submission of the grand prize winner will be featured on the homepage of Britney.com and Buzznet.com. The winner will also receive a personal Popcorn Machine and a full Britney Spears Discography and DVD collection.
Two runners up will also receive Britney’s full catalog and have a featured link on Britney.com to their contest entry.
I think this is a great promotion. Here at TrendHunter.com we have seen an obsession with everything Photoshop in 2008, so it is a smart move to utilize that in hyping Britney’s album release.
Trend Themes
1. Photoshop Contests - Disruptive innovation opportunity: Develop a platform for hosting and organizing Photoshop contests, catering to different industries and brands.
2. User-generated Content - Disruptive innovation opportunity: Create a platform that enables fans to showcase their creativity through user-generated content, offering opportunities for brands to engage with their audiences.
3. Celebrity Collaborations - Disruptive innovation opportunity: Facilitate collaborations between celebrities and online platforms, allowing fans to participate in contests and promotional activities.
Industry Implications
1. Music Industry - Disruptive innovation opportunity: Build an online platform that leverages fan participation and user-generated content to promote music releases and engage with fans.
2. Digital Marketing - Disruptive innovation opportunity: Develop innovative strategies and platforms that utilize user-generated content and collaborations with celebrities to enhance brand promotions.
3. Entertainment Industry - Disruptive innovation opportunity: Create interactive platforms that combine fan participation, user-generated content, and celebrity collaborations to boost engagement and promotional opportunities for entertainment brands.
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