HP's AR Experience Lets Users Place Virtual Photo Frames
Laura McQuarrie — May 8, 2018 — Tech
References: ryotstudio & campaignlive
In collaboration with Oath's Ryot Studio and media agency PHD, HP launched an augmented reality experience that involves a photo frame app.
While there are plenty of photo apps that allow users to add digital frames to the pictures that they capture on their mobile devices, HP took this idea a step further by allowing people to put virtual photo frames within their home. The app gives users the chance to select a photo of their liking, along with a fun frame that matches their preferred style. From there, users can opt to print out the photo, as the AR campaign supports HP Instant Ink’s Free Printing Plan and HP Envy Photo printer.
The augmented reality experience combines both the nostalgia of tangible photographs with the convenience of mobile ones, providing a way for people to experience both in the best way.
While there are plenty of photo apps that allow users to add digital frames to the pictures that they capture on their mobile devices, HP took this idea a step further by allowing people to put virtual photo frames within their home. The app gives users the chance to select a photo of their liking, along with a fun frame that matches their preferred style. From there, users can opt to print out the photo, as the AR campaign supports HP Instant Ink’s Free Printing Plan and HP Envy Photo printer.
The augmented reality experience combines both the nostalgia of tangible photographs with the convenience of mobile ones, providing a way for people to experience both in the best way.
Trend Themes
1. AR Photo Frame Apps - Opportunity for companies to create interactive photo frame apps that offer personalized virtual frames.
2. Convergence of AR and Printing - Disruptive innovation opportunity for companies to integrate augmented reality technology with printing services.
3. Blending Tangible and Digital - Trend towards combining physical and digital elements to enhance user experiences, like integrating virtual photo frames into real-life settings.
Industry Implications
1. Augmented Reality (AR) - AR technology companies can develop innovative applications that allow users to place virtual photo frames in their surroundings.
2. Mobile App Development - Opportunity for app developers to create photo frame apps that incorporate augmented reality features.
3. Printers and Printing Services - Printing companies can leverage augmented reality technology to offer users the ability to print out photos with virtual frames.
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