From Political Junk Food to Ban-Inducing Advertising
Rebecca Byers — January 14, 2012 — Marketing
Obama marketing is still going strong four years after his highly captivating campaign and success in the 2008 election, but even as his brand has become tarnished by the usual strains of political leadership within the US, worldwide it seems marketers are still aiming to capitalize on his popularity. Obama marketing is an interesting example of how American culture and its symbols are used to sell products in other countries.
The outcomes range from the addition of Obama into commercial or print ad campaigns, to the more peculiar application of Obama’s brand to fast food chains, clothing and even sex toys (although one would hope that last one is more of a gag gift). While Obama’s image can be seen in a variety of artistic tributes, the idea of Obama marketing to sell a product unrelated to the president demonstrates the influence of American political culture.
The outcomes range from the addition of Obama into commercial or print ad campaigns, to the more peculiar application of Obama’s brand to fast food chains, clothing and even sex toys (although one would hope that last one is more of a gag gift). While Obama’s image can be seen in a variety of artistic tributes, the idea of Obama marketing to sell a product unrelated to the president demonstrates the influence of American political culture.
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