Pepsi Max Teams With Snoop Dogg for an Interestingly Composed Vid
Kamal Musharbash — November 4, 2010 — Pop Culture
References: pepsi & highsnobiety
The latest commercial promoting Pepsi Max features legendary rap star Snoop Dogg. Presenting Pepsi battling it out with Coca-Cola for the best low-calorie drink, the commercial shows the two rival refreshment companies building forts and spaceships to showcase their talents. In the end, Snoop Dogg takes the stage and publicizes Pepsi.
Pepsi has a long history of collaborating with celebrities to promote its brand and products, and this new ad is no exception. The comical Pepsi Max commercial targets a wide demographic and highlights the continuous competition for the best soda.
Pepsi has a long history of collaborating with celebrities to promote its brand and products, and this new ad is no exception. The comical Pepsi Max commercial targets a wide demographic and highlights the continuous competition for the best soda.
Trend Themes
1. Celebrity Collaborations in Advertising - The Pepsi Max commercial featuring Snoop Dogg showcases the trend of brands partnering with celebrities to promote their products.
2. Comical Advertisements - The humorous approach of the Pepsi Max commercial taps into the trend of using humor to engage a wide demographic.
3. Competitive Advertising - The rivalry between Pepsi and Coca-Cola highlighted in the commercial reflects the trend of brands competing for market dominance.
Industry Implications
1. Beverage Industry - The Pepsi Max commercial presents opportunities for disruptive innovation in the beverage industry, particularly in the low-calorie drinks segment.
2. Advertising Industry - The use of celebrity collaborations and humor in the Pepsi Max commercial opens up possibilities for innovative advertising strategies and campaigns.
3. Competitive Market - The competition showcased between Pepsi and Coca-Cola in the commercial indicates avenues for disruptive innovation in the competitive market landscape.
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