Pepsi Launches a Limited Edition Nutmeg Cola for the World Cup
Pepsi is launching a limited edition nutmeg-flavored cola inspired by the 2022 Qatar World Cup. The ‘Nutmeg Royale’ campaign sees the World Cup’s most famous athletes like Lionel Messi, Paul Pogba, and Ronaldinho indulge in the brand’s new flavor while getting “nutmegged” in the streets of Morocco. ‘Nutmeg Royale’ will be offered in a minimal product run so it can be “reserved for those thirsty for the thrills of the game.”
“This is one of my favorite Pepsi campaigns that I’ve worked on yet! Everything is centered around the nutmeg football trick, which is cool and fun – two things I’m all about,” says Pogba. “If you are Thirsty for greatness, you have to take risks. This film is for the everyone with that Thirsty mindset, ready to play hard and make exciting things happen!”
Image Credit: Pepsi, hypebeast, pepsi
“This is one of my favorite Pepsi campaigns that I’ve worked on yet! Everything is centered around the nutmeg football trick, which is cool and fun – two things I’m all about,” says Pogba. “If you are Thirsty for greatness, you have to take risks. This film is for the everyone with that Thirsty mindset, ready to play hard and make exciting things happen!”
Image Credit: Pepsi, hypebeast, pepsi
Trend Themes
1. Limited Edition Beverages - The rise of limited edition beverages is an opportunity for companies to create unique and exclusive products that drive excitement and demand among consumers.
2. Influencer Marketing - Partnering with popular figures in sports, entertainment, and social media to promote limited edition products can create buzz and increase sales.
3. International Sporting Events - Tying products to major sporting events, especially those with global audiences like the World Cup, is a powerful way to reach new consumers and boost brand awareness.
Industry Implications
1. Beverage Industry - In the crowded and competitive beverage industry, launching unique and exclusive limited edition products can help companies stand out and attract new customers.
2. Marketing and Advertising Industry - Creating successful influencer marketing campaigns to promote limited edition products requires a specialized skill set that presents opportunities for skilled marketing and advertising professionals.
3. Sports and Events Industry - Major sporting events present immense opportunities for companies to advertise and promote products to huge, global audiences.
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