These Pedigree Jumbone Maxi Print Ads Showcase Legs for Days
Emily Evans — May 25, 2011 — Marketing
References: mypedigree & adsoftheworld
If you think you’ve seen long legs before, think again. The latest print ads for Pedigree Jumbone Maxi take long legs to the max. These eye-catching ads were done by advertising agency BBDO in Moscow, Russia. Each of the print ads showcase a different barnyard animal with shockingly extended limbs.
These Pedigree Jumbone Maxi print ads are effective in bringing attention to the brand’s new jumbo bones, which are (unsurprisingly) extra, extra large! By utilizing photoshopped barnyard animals as their focal point, these ads add extra drama to their print campaign.
As a direct result of extending the length of the pig, sheep and cow’s legs, these print ads become comical and cute while still reinforcing that their bones will last you one a jumbo-long time. The Pedigree Jumbone Maxi print ads are both effective and appealing, whilereinforcing their slogan featured at the bottom of the ad, “Pedigree Jumbone Maxi. The longer lasting bone.”
These Pedigree Jumbone Maxi print ads are effective in bringing attention to the brand’s new jumbo bones, which are (unsurprisingly) extra, extra large! By utilizing photoshopped barnyard animals as their focal point, these ads add extra drama to their print campaign.
As a direct result of extending the length of the pig, sheep and cow’s legs, these print ads become comical and cute while still reinforcing that their bones will last you one a jumbo-long time. The Pedigree Jumbone Maxi print ads are both effective and appealing, whilereinforcing their slogan featured at the bottom of the ad, “Pedigree Jumbone Maxi. The longer lasting bone.”
Trend Themes
1. Extended Limb Ads - The use of photoshopped barnyard animals with shockingly extended limbs in print ads is a disruptive innovation opportunity for advertisers to create attention-grabbing and humorous campaigns.
2. Jumbo-sized Products - The promotion of extra large products, such as Pedigree Jumbone Maxi, through advertising campaigns that emphasize their size and durability presents a disruptive innovation opportunity to attract customers and increase sales.
3. Dramatic Print Campaigns - Creating visually striking print ads, like the Pedigree Jumbone Maxi ads with photoshopped barnyard animals, can be a disruptive innovation opportunity for brands to capture consumers' attention and promote their products effectively.
Industry Implications
1. Advertising - The advertising industry can leverage extended limb ads as a disruptive innovation opportunity to develop creative and attention-grabbing campaigns for their clients.
2. Pet Products - In the pet products industry, promoting jumbo-sized products like Pedigree Jumbone Maxi through advertising campaigns that highlight their durability can be a disruptive innovation opportunity to differentiate from competitors and attract pet owners.
3. Print Media - The print media industry can take advantage of dramatic print campaigns, such as the Pedigree Jumbone Maxi ads, as a disruptive innovation opportunity to create visually captivating content that engages readers and drives sales.
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