The Pedigree Dentastix Chewy Chunx Have a Free-From Recipe
Michael Hemsworth — June 17, 2020 — Lifestyle
References: mars & talkingretail
The Pedigree Dentastix Chewy Chunx are the latest product from Mars Petcare that will provide canine owners with a way to enhance the oral health of their furry friend. The treats come in both chicken and beef flavors, and come in mini and maxi size options to suit small or large breed dogs, respectively. The bite-size treats are suitable for giving to a dog multiple times a day and contain less than 3% fat with just 15 kcals each with no artificial flavors or sugar in the mix.
Marketing Portfolio Director at Mars Petcare Arthur Renault spoke on the new Pedigree Dentastix Chewy Chunx saying, "We are extremely passionate about providing pet owners with new products which help them care for their dogs and know a one size fits all approach doesn’t work. By extending our Pedigree Dentastix range with bitesize Chewy Chunx, we are offering more ways for owners to add to their pet’s oral care routine aiming to attract new shoppers through an innovative proposition from a brand people know and trust."
Marketing Portfolio Director at Mars Petcare Arthur Renault spoke on the new Pedigree Dentastix Chewy Chunx saying, "We are extremely passionate about providing pet owners with new products which help them care for their dogs and know a one size fits all approach doesn’t work. By extending our Pedigree Dentastix range with bitesize Chewy Chunx, we are offering more ways for owners to add to their pet’s oral care routine aiming to attract new shoppers through an innovative proposition from a brand people know and trust."
Trend Themes
1. Oral Health Enhancement - The Pedigree Dentastix Chewy Chunx tap into the trend of pet owners seeking products to improve their dog's oral health.
2. Free-from Recipes - The free-from recipe of the Pedigree Dentastix Chewy Chunx capitalizes on the trend of pet owners looking for natural and healthy treats for their dogs.
3. Bite-size Convenience - The mini and maxi size options of the Pedigree Dentastix Chewy Chunx cater to the trend of pet owners seeking convenient and portion-controlled treats for their dogs.
Industry Implications
1. Pet Food - The Pedigree Dentastix Chewy Chunx fall within the pet food industry, offering a new product to enhance oral health for dogs.
2. Health and Wellness - The Pedigree Dentastix Chewy Chunx align with the health and wellness industry, providing a treat that supports dog's oral care.
3. Consumer Packaged Goods - The Pedigree Dentastix Chewy Chunx belong to the consumer packaged goods industry, offering a convenient and healthy treat option for pet owners.
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