'Crazy' Pedigree Adoption Drive Ads Show Why Dogs Rule
Elsa Blaine — February 3, 2009 — Lifestyle
References: adsoftheworld
The Pedigree Adoption Drive is taking a light-hearted approach in this hilarious TV commercial. The pet food company is underscoring the point that dogs are indeed much better suited for home life than wild animals.
In the clip, Rusty the rhino becomes overly eager when asked to go for a walk and Bruno the ostrich takes off after the mailman. We also learn the family car becomes quickly overcrowded with a warthog along for a road trip and if it was ever in question, bulls are just no good at Frisbee.
As Pedigree says, “Maybe you should get a dog.”
In the clip, Rusty the rhino becomes overly eager when asked to go for a walk and Bruno the ostrich takes off after the mailman. We also learn the family car becomes quickly overcrowded with a warthog along for a road trip and if it was ever in question, bulls are just no good at Frisbee.
As Pedigree says, “Maybe you should get a dog.”
Trend Themes
1. Pet Adoption - Innovative advertising campaigns for pet adoption can create a strong business case for the importance and benefits of pet ownership
2. Trending Pet Humanization - An interesting trend is pet humanization, which can be adopted by pet care companies and related industries in both products and services.
3. Humorous Informational Marketing - Humorous take on marketing can appeal to potential customers and increase the virality of advertisements.
Industry Implications
1. Pet Industry - The Pet industry has room for further market growth and expansion through innovative strategies that encourages pet ownership.
2. Creative Advertising Industry - The creative advertising industry can benefit from innovative advertising campaigns including humor and trending topics when promoting brands.
3. Tourism Industry - The tourism industry can benefit from pet humanization on road trips to attract more pet owners and promote pet-friendly tourist sites.
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