Ten Locks Unveils a Vodka Made From Peas Dubbed 'Pea Pod Vodka'
Ten Locks introduces ‘Pod Pea Vodka,’ a new climate-positive vodka made with British peas. The vodka offers a flavorful, vegetal pea taste with hints of citrus. ‘Pod Pea Vodka’ was created with the three P’s in mind: People, Purpose, and Planet. It combines delectable taste with sustainable production, allowing consumers to contribute to the movement in a significant way. ‘Pea Pod Vodka’ is fermented, distilled, and bottled in Greater Manchester with a copper still.
“We launch Pod Pea Vodka confident we’ve prioritised taste, flavour, and an unwavering belief that excellent ingredients can be sourced right here in the UK. We’re stepping out with a spirit that represents what Ten Locks stands for – a lively, truly modern drinks brand that raises the bar and inspires conversation while being tightly linked to our key brand pillars around positive change,” said Becky Davis, head of commercial at Ten Locks.
Image Credit: Ten Locks
“We launch Pod Pea Vodka confident we’ve prioritised taste, flavour, and an unwavering belief that excellent ingredients can be sourced right here in the UK. We’re stepping out with a spirit that represents what Ten Locks stands for – a lively, truly modern drinks brand that raises the bar and inspires conversation while being tightly linked to our key brand pillars around positive change,” said Becky Davis, head of commercial at Ten Locks.
Image Credit: Ten Locks
Trend Themes
1. Climate-positive Spirits - Opportunity for distilleries to create sustainable and innovative alcohol products that positively impact the environment while maintaining taste and quality.
2. Plant-based Alcohol - An opportunity for distilleries to innovate and create unique spirits that cater to the growing demand for plant-based products.
3. Locally-sourced Ingredients - An opportunity for distilleries to showcase the unique flavors of their local region by utilizing and promoting locally-sourced ingredients.
Industry Implications
1. Alcoholic Beverage - Distilleries and alcohol brands can differentiate themselves through innovative, sustainable, and locally-sourced alcohol products that stand out in a crowded and competitive market.
2. Agriculture - The use of peas and other sustainable crops in alcohol production presents an opportunity for agriculture to cultivate and promote alternative crops that contribute to climate-positive alcohol production.
3. Environmental Sustainability - Innovative climate-positive and sustainable practices in alcohol production can set a new standard and create new opportunities for companies that prioritize environmental sustainability.
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