The Two Days Juicy Peach Vodka Soda Has a 3% ABV
Michael Hemsworth — June 2, 2021 — Marketing
References: twodaysdrinks & conveniencestore
The Two Days Juicy Peach vodka soda is the brand's third flavor from the session vodka soda brand that will offer consumers with a new way to enjoy the quintessential summertime fruit. The drink is formulated with a single shot of British vodka along with juicy peach flavor and soda with nothing else in the mix. The drink maintains a 3% ABV along with zero sugar in the mix to make it a low-alcohol option with 70-calories per can.
Founders Elise Marks and Brendan Bennett spoke on the new Two Days Juicy Peach vodka soda saying, "We are so excited to launch Juicy Peach as our third flavour for the Summer and for it to be the UK’s first peach flavoured vodka soda! Peach seems to be having a real moment - from music lyrics to TikTok challenges - and together with the new branding, it’s the perfect flavour to bring people back together this Summer. Sociability is at the heart of our brand, so it was really important to launch our 4-can multipacks in time for Summer and highlight how Two Days is perfect for social occasions, grab-and-go moments and gifting.”
Founders Elise Marks and Brendan Bennett spoke on the new Two Days Juicy Peach vodka soda saying, "We are so excited to launch Juicy Peach as our third flavour for the Summer and for it to be the UK’s first peach flavoured vodka soda! Peach seems to be having a real moment - from music lyrics to TikTok challenges - and together with the new branding, it’s the perfect flavour to bring people back together this Summer. Sociability is at the heart of our brand, so it was really important to launch our 4-can multipacks in time for Summer and highlight how Two Days is perfect for social occasions, grab-and-go moments and gifting.”
Trend Themes
1. Low-alcohol Beverages - This trend presents an opportunity for the alcohol industry to cater to health-conscious consumers without compromising on taste.
2. Flavored Vodka Sodas - Creating unique flavors like Juicy Peach gives brands an opportunity to stand out in a crowded market.
3. Convenient Multipack Packaging - Brands that offer multipack options for their products can appeal to consumers looking for grab-and-go options for social occasions and gifting.
Industry Implications
1. Alcohol - The alcohol industry can leverage the low-alcohol trend and flavored vodka soda trend to create new products and appeal to more consumers.
2. Beverage Packaging - There is an opportunity for companies in the packaging industry to create convenient and eco-friendly packaging for multipacks of low-alcohol beverages.
3. Marketing and Advertising - Brands can utilize social media trends like TikTok challenges to promote their products and reach a wider audience, especially during the summer season.
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