The Portobello Road Distillery British Asparagus Vodka is Additive-Free
Michael Hemsworth — May 6, 2022 — Marketing
References: the-distillery.london & foodbev
The Portobello Road Distillery British Asparagus Vodka is part of the brand's expanded vodka line that's positioned as the world's first vodka distilled with real asparagus. The limited-edition spirit is crafted with asparagus sourced from the Alley family on the Portwood Farm in Norfolk, which is then steeped in British potato vodka for 24-hours before being bottled. The spirit is a limited-edition offering with only 600 bottles arriving in the UK.
Co-Founder Jake Burger commented on the new Portobello Road Distillery British Asparagus Vodka saying, "When you give our British Asparagus Vodka a good old sniff, there’s no mistaking what it is – right away you’re hit with the unique aroma of asparagus, joined by a slight nuttiness. If we could imagine smell as a colour, it is distinctly green on the nose. When you take a sip, again, the flavour of asparagus arrives early and lingers long, with a surprising amount of sweetness.”
Co-Founder Jake Burger commented on the new Portobello Road Distillery British Asparagus Vodka saying, "When you give our British Asparagus Vodka a good old sniff, there’s no mistaking what it is – right away you’re hit with the unique aroma of asparagus, joined by a slight nuttiness. If we could imagine smell as a colour, it is distinctly green on the nose. When you take a sip, again, the flavour of asparagus arrives early and lingers long, with a surprising amount of sweetness.”
Trend Themes
1. Asparagus-based Products - Opportunity for creating unique and innovative products that utilize asparagus in new and interesting ways beyond traditional cuisine.
2. Limited-edition Spirits - Limited edition spirits created with unique ingredients and flavors can be used to generate buzz and interest among consumers.
3. Small-batch Distillation - The trend towards smaller-batch distillation provides an opportunity for experimentation with niche and unusual ingredients in spirits.
Industry Implications
1. Food and Beverage - Asparagus can be utilized in various ways in the food and beverage industry, from new asparagus-based products to innovative dishes and cocktails.
2. Alcoholic Beverages - The creation of unique and innovative spirits, such as the Portobello Road Distillery British Asparagus Vodka, can generate interest in the alcoholic beverages industry.
3. Agriculture - The use of unique and niche ingredients in spirits, such as asparagus, could drive demand for specific agricultural products and create new opportunities for growers.
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