The Prairie Organic Sustainable Seasons Collection is Crisp
Michael Hemsworth — August 15, 2020 — Marketing
References: prairieorganicspirits & foodbev
The Prairie Organic Sustainable Seasons Collection is a new range of offerings from the brand that comes as the first-ever vodka botanicals range made with all-natural ingredients.
The vodkas come in three flavor options including Apple, Pear & Ginger, Watermelon, Cucumber & Lime and Grapefruit, Hibiscus & Chamomile, which are all free from sugar, carbs and fat. The spirits come in at 75 calories per 1.5 ounces and are suitable for use in cocktails or over ice with soda water.
VP of Marketing at Phillips Distilling Meghan Murray spoke on the new Prairie Organic Sustainable Seasons Collection saying, "As we looked to grow our Prairie Organic Spirits portfolio and add a botanicals expression line, we wanted to ensure that it stayed true to our roots and mission of using only sustainably sourced ingredients grown on organic farms, and the Sustainable Seasons line does just that. By infusing our award-winning organic vodka with the perfect balance of fresh fruit and herbal flavors, our new botanicals line is the perfect accompaniment to any cocktail – and a true farm-to-bottle experience that tastes just as delicious as it sounds.”
The vodkas come in three flavor options including Apple, Pear & Ginger, Watermelon, Cucumber & Lime and Grapefruit, Hibiscus & Chamomile, which are all free from sugar, carbs and fat. The spirits come in at 75 calories per 1.5 ounces and are suitable for use in cocktails or over ice with soda water.
VP of Marketing at Phillips Distilling Meghan Murray spoke on the new Prairie Organic Sustainable Seasons Collection saying, "As we looked to grow our Prairie Organic Spirits portfolio and add a botanicals expression line, we wanted to ensure that it stayed true to our roots and mission of using only sustainably sourced ingredients grown on organic farms, and the Sustainable Seasons line does just that. By infusing our award-winning organic vodka with the perfect balance of fresh fruit and herbal flavors, our new botanicals line is the perfect accompaniment to any cocktail – and a true farm-to-bottle experience that tastes just as delicious as it sounds.”
Trend Themes
1. Seasonally Flavored Organic Vodkas - The Prairie Organic Sustainable Seasons Collection introduces a new range of all-natural vodka botanicals, offering consumers unique and flavorful options that are free from sugar, carbs, and fat.
2. Low-calorie Vodka Options - The Prairie Organic Sustainable Seasons Collection offers vodkas that are only 75 calories per 1.5 ounces, catering to health-conscious consumers who still want to enjoy a delicious cocktail.
3. Farm-to-bottle Experience - By using sustainably sourced ingredients grown on organic farms, the Sustainable Seasons line offers a true farm-to-bottle experience that highlights the importance of conscious and ethical consumption.
Industry Implications
1. Alcoholic Beverages - The introduction of the Prairie Organic Sustainable Seasons Collection in the vodka market presents opportunities for distilleries to tap into the demand for all-natural, flavorful, and health-conscious alcoholic beverages.
2. Organic Farming - As the Sustainable Seasons line emphasizes the use of organically grown ingredients, the organic farming industry can benefit from the increased demand for sustainably sourced produce in the alcoholic beverage sector.
3. Healthy Living - With low-calorie and all-natural options, the Sustainable Seasons line aligns with the growing consumer trend towards healthier lifestyle choices, providing opportunities for businesses in the health and wellness industry.
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