Cove Vodka from Devon Cove Produce is Made with King Edward Potatoes
Michael Hemsworth — May 27, 2020 — Marketing
References: devoncove & thespiritsbusiness
The Cove Vodka is a new spirit from the Devon-based brand that comes as the first of its kind form the region and is achieved using local ingredients. The vodka is made with King Edward potatoes that have been grown right on the brand founder Leann Carr's family farm to ensure the utmost attention to a high-quality product. The spirit features a 40% ABV and comes in a variety of bottle sizes ranging from 50ml all the way up to 700ml.
Carr spoke on the new Cove Vodka saying, "After many discussions around the dinner table about the different ways you can cook and enjoy potatoes we decided to take things a step further and make potato vodka. Using the finest Devon potatoes and Devon spring water, combined with small batch traditional copper pot distillation, we’ve created a distinctly smooth and delicious vodka which captures the essence of Devon.”
Carr spoke on the new Cove Vodka saying, "After many discussions around the dinner table about the different ways you can cook and enjoy potatoes we decided to take things a step further and make potato vodka. Using the finest Devon potatoes and Devon spring water, combined with small batch traditional copper pot distillation, we’ve created a distinctly smooth and delicious vodka which captures the essence of Devon.”
Trend Themes
1. Local Ingredients - Disruptive innovation opportunity: Explore other alcoholic beverages made with local ingredients for a unique and authentic flavor profile.
2. Small Batch Distillation - Disruptive innovation opportunity: Develop small batch distillation processes for other spirits to create premium, handcrafted products.
3. Farm-to-bottle Spirits - Disruptive innovation opportunity: Build brands that focus on farm-to-bottle production methods to emphasize sustainability and traceability.
Industry Implications
1. Craft Distilleries - Disruptive innovation opportunity: Collaborate with local farmers to source unique ingredients and create craft spirits with distinct regional flavors.
2. Locally Sourced Food and Drink - Disruptive innovation opportunity: Establish businesses that specialize in locally sourced food and drink products, promoting sustainability and supporting local communities.
3. Alcohol Beverage Manufacturing - Disruptive innovation opportunity: Develop innovative techniques and technologies to optimize the production of alcoholic beverages, creating more efficient and sustainable manufacturing processes.
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