Pure Prairie Poultry Recently Launched a New Retail Brand
Grace Mahas — July 3, 2024 — Lifestyle
References: pureprairiepoultry & prnewswire
Pure Prairie Poultry, founded in 2021, has launched its new retail brand, bringing premium quality chicken products to Coborn's, Cashwise, and Marketplace stores across Minnesota, North Dakota, and Wisconsin. Known for its all-natural, air-chilled, and highly trimmed chicken, Pure Prairie Poultry ensures its offerings come from chickens raised under strict animal welfare standards, with no antibiotics ever and fed a vegetable- and grain-based diet.
The company operates through the TriState Growers organization, with farmer partners in Minnesota, Iowa, and Wisconsin holding ownership. Since acquiring a state-of-the-art processing facility in Charles City, Iowa, Pure Prairie Poultry has been dedicated to delivering quality and consistency. The new product line includes fixed weight packages, offering benefits such as no antibiotics, a vegetarian diet, and environmentally sustainable #1 PET plastic recyclable trays. The clear packaging allows consumers to see the all-natural chicken inside, and fixed weight scannable trays save retailers labor hours. To support consumer sales, packages feature QR codes directing to Pure Prairie Poultry's website, with additional engagement through social media channels.
The company operates through the TriState Growers organization, with farmer partners in Minnesota, Iowa, and Wisconsin holding ownership. Since acquiring a state-of-the-art processing facility in Charles City, Iowa, Pure Prairie Poultry has been dedicated to delivering quality and consistency. The new product line includes fixed weight packages, offering benefits such as no antibiotics, a vegetarian diet, and environmentally sustainable #1 PET plastic recyclable trays. The clear packaging allows consumers to see the all-natural chicken inside, and fixed weight scannable trays save retailers labor hours. To support consumer sales, packages feature QR codes directing to Pure Prairie Poultry's website, with additional engagement through social media channels.
Trend Themes
1. Air-chilled Poultry - Air-chilled processing methods enhance the flavor and texture of poultry, offering a premium alternative to traditional water-chilled meats.
2. Transparent Packaging - Clear packaging solutions provide consumers with visual assurance of product quality, boosting trust and purchase intent.
3. Fixed Weight Packages - Fixed weight scannable trays streamline retail operations, reducing labor costs and increasing efficiency.
Industry Implications
1. Poultry Farming - The industry's shift toward antibiotic-free, vegetable- and grain-fed poultry reflects growing consumer demands for healthier and more ethical food options.
2. Sustainable Packaging - Utilizing recyclable #1 PET plastic trays aligns with increasing environmental consciousness and regulatory pressures.
3. Retail Technology - Incorporating QR codes on packaging integrates digital engagement with in-store shopping, enhancing customer interaction and loyalty.
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