FiftyFifty Takes Couples Through Questions About Equality at Home
Laura McQuarrie — March 3, 2021 — Lifestyle
References: instagram & designtaxi
For International Women's Equality Day, IKEA UK is tackling inequality at home with a free digital equality game called FiftyFifty. Created with Ingka Group and relationship expert Jennie Miller, the game can be found on IKEA UK's Instagram Stories and it poses questions like: "What’s your worst home habit?” and “How many hours a week do you spend on housework?”
Created with couples in mind, the game offers 10 thought-provoking questions to get couples thinking about their roles within the home, and potentially come up with new solutions together in a fun way. At a time when people are spending more time at home and experiencing new levels of stress, the game helps to shed light on who is undertaking basic care needs.
Created with couples in mind, the game offers 10 thought-provoking questions to get couples thinking about their roles within the home, and potentially come up with new solutions together in a fun way. At a time when people are spending more time at home and experiencing new levels of stress, the game helps to shed light on who is undertaking basic care needs.
Trend Themes
1. Digital Equality Games - The development of digital games that promote equality at home presents opportunities for interactive and engaging discussions about important topics in a fun and accessible way.
2. Home Equality Assessments - As people spend more time at home, there is an opportunity for businesses to provide assessments that highlight inequalities in the home and offer solutions for resolving them.
3. Collaborative Household Solutions - The creation of platforms and tools that facilitate open and productive conversations between household members about shared responsibilities offer opportunities for innovative and constructive solutions to long-standing issues.
Industry Implications
1. Home Goods Retail - Home goods retailers can leverage digital tools to offer innovative solutions for home equality and provide additional value to their customers beyond products.
2. Relationship Counseling - Relationship counselors can use interactive digital tools like FiftyFifty to foster better communication and understanding between couples and address issues of inequality in the home.
3. Childcare Services - Childcare services can offer workshops and resources focused on promoting equality in the home, providing value to both parents and children by creating more harmonious and equitable households.
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