The PangPang 'Can Release' Bottle Mimics a Different Kind of Package
Laura McQuarrie — April 21, 2018 — Lifestyle
References: jens-nilsson & packagingoftheworld
The unique packaging for the PangPang 'Can Release' takes the form of a beer bottle with a label that mimics the look and shape of an aluminum can.
The shiny silver foil die-cut label has been designed in a way that resembles a freshly cracked open can of beer with foam spilling out. The shape of the can is carried around the entirety of the bottle's surface, creating a true can-like bottle design. This attention to detail is also demonstrated on the metal cap of the beer bottle, as it boasts an image of a pull tab that helps to recreate the experience of popping open a can.
The Can Release itself boasts 6% ABV and a simple ingredient list of Mosaic and Citra hops, plus wheat, oats and barley.
The shiny silver foil die-cut label has been designed in a way that resembles a freshly cracked open can of beer with foam spilling out. The shape of the can is carried around the entirety of the bottle's surface, creating a true can-like bottle design. This attention to detail is also demonstrated on the metal cap of the beer bottle, as it boasts an image of a pull tab that helps to recreate the experience of popping open a can.
The Can Release itself boasts 6% ABV and a simple ingredient list of Mosaic and Citra hops, plus wheat, oats and barley.
Trend Themes
1. Can-shaped Packaging - Creating beer bottle labels that mimic the look and shape of aluminum cans to appeal to consumers who enjoy both bottle and can experience.
2. Die-cut Label Design - Innovating the design of beer bottle labels to create unique drinking experiences and appeal to consumers who value aesthetics.
3. Clever Packaging - Adding an element of surprise to beer packaging with designs that emulate familiar or nostalgic items, in this case Aluminum can.
Industry Implications
1. Beverage Industry - The beverage industry can innovate more of their packaging designs to offer unique experiences that appeal to consumers from other product categories.
2. Design Industry - The design industry can explore unique packaging ideas using die-cut labels, which can be used to create designs that mimic different materials and shapes.
3. Food and Beverage Retail Industry - The food and beverage retail industry could incorporate more creative packaging designs to capture the attention of customers looking for unique and exciting products.
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