Panapp is a Treat That Will Really Make You Scream for Ice Cream
Laura McQuarrie — May 13, 2015 — Unique
References: glico.co.jp & psfk
Panapp is an ice cream dessert from Japan that doesn't seem as sweet as you might think. The vanilla, fruit and chocolate varieties of ice cream are packaged in a cup and injected with syrup. Most often, this happens in the shape of a smiley face, which looks to be a nice treat to find upon first digging into the dessert.
However, as the ice cream melts, the faces become more and more terrifying. Whether or not this was Panapp's intention from the start, sculptors and food artists are having a lot of fun with this in Japan. In order to make the scary ice cream remnants even more terrifying, creative ice cream eaters are carving out details to make the horrifying faces even more pronounced. It remains to be seen whether or not Panapp will continue to encourage customers to play with their food, although this has become what the ice cream brand is known best for.
However, as the ice cream melts, the faces become more and more terrifying. Whether or not this was Panapp's intention from the start, sculptors and food artists are having a lot of fun with this in Japan. In order to make the scary ice cream remnants even more terrifying, creative ice cream eaters are carving out details to make the horrifying faces even more pronounced. It remains to be seen whether or not Panapp will continue to encourage customers to play with their food, although this has become what the ice cream brand is known best for.
Trend Themes
1. Creepy Desserts - Opportunity to create more unconventional and creepy desserts to appeal to adventurous eaters.
2. Interactive Food - Opportunity to create more interactive food experiences with unexpected reactions or changes during consumption.
3. Food Art - Opportunity to combine food and art to create unique and visually stunning dining experiences.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to develop unique and unconventional products that offer an element of surprise to consumers.
2. Hospitality - Opportunity for restaurants and other hospitality businesses to create unforgettable dining experiences using unconventional food and art.
3. Entertainment - Opportunity for entertainment companies to incorporate interactive and visually stunning food experiences into their events and shows.
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