This Packaging for Meat from PRE Brands Emphasizes Visibility
Laura McQuarrie — April 4, 2017 — Lifestyle
References: pre-brands & packagingdigest
Transparent components are commonly used in packaging for meat products, but not to the extent that PRE Brands uses its see-through film.
As a start-up that specializes in grass-fed beef, PRE Brands created a minimalist package of vacuum-packed meat that's attached to a simple paperboard backing. What makes the package design particularly noteworthy is that the plastic piece can be flipped up so that all sides of the product may be viewed. As well as being able to inspect a cut of meat from all angles with this package, consumers will also find it useful for freezing, as the paperboard backing can be removed via a perforated tear line and recycled for additional space-saving in the freezer.
Since transparency is of utmost important to today's informed consumers, this package design makes it possible for them to come to their own conclusions on the quality of the premium product.
As a start-up that specializes in grass-fed beef, PRE Brands created a minimalist package of vacuum-packed meat that's attached to a simple paperboard backing. What makes the package design particularly noteworthy is that the plastic piece can be flipped up so that all sides of the product may be viewed. As well as being able to inspect a cut of meat from all angles with this package, consumers will also find it useful for freezing, as the paperboard backing can be removed via a perforated tear line and recycled for additional space-saving in the freezer.
Since transparency is of utmost important to today's informed consumers, this package design makes it possible for them to come to their own conclusions on the quality of the premium product.
Trend Themes
1. Transparent Packaging - Opportunity for developing packaging solutions that emphasize visibility, allowing consumers to inspect products from all angles.
2. Minimalist Packaging - Opportunity for creating simple and streamlined packaging designs that focus on the product itself.
3. Sustainable Packaging - Opportunity for developing eco-friendly packaging solutions that are easily recyclable and space-saving.
Industry Implications
1. Food Packaging - Opportunity for innovative packaging solutions that enhance the visibility and preservation of food products.
2. Meat Products - Opportunity for disruptive packaging solutions that allow consumers to better inspect and assess the quality of meat products.
3. E-commerce Packaging - Opportunity for creating packaging solutions optimized for e-commerce, emphasizing visibility and efficient use of space.
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