Osena is a Fun & Functional Drink Made with Real Coconut Water
Laura McQuarrie — July 4, 2022 — Lifestyle
References: drinkosena & prnewswire
Osena Beverage fuses the cool refreshment and thirst-quenching benefits of coconut water with a natural hint of sweetness for a grown-up drink adults will delight in during the summer months and beyond.
Co-Founder Chris Allen says, "We wanted to create something that we thought was missing for those who wanted to enjoy today and feel good about tomorrow." These new ready-to-drink spiked coconut water beverages share the refreshment and hydrating benefits of a beloved drink, plus zero sugar, just 100 calories per 12 fluid ounce can at 5% ABV.
After launching Pure Original and Exotic Pineapple, the brand launched The Islands Collection as its first variety pack with even more fun and tropical flavors like Ripe Mango, Divine Guava and Lush Dragon Fruit.
Co-Founder Chris Allen says, "We wanted to create something that we thought was missing for those who wanted to enjoy today and feel good about tomorrow." These new ready-to-drink spiked coconut water beverages share the refreshment and hydrating benefits of a beloved drink, plus zero sugar, just 100 calories per 12 fluid ounce can at 5% ABV.
After launching Pure Original and Exotic Pineapple, the brand launched The Islands Collection as its first variety pack with even more fun and tropical flavors like Ripe Mango, Divine Guava and Lush Dragon Fruit.
Trend Themes
1. Spiked Coconut Water - The spiking of coconut water with alcohol presents an opportunity for beverage companies to offer a fun and functional alternative to traditional alcoholic drinks.
2. Low-calorie Alcoholic Beverages - Offering low-calorie alcoholic beverage options could be a disruptive innovation opportunity for the beverage industry, especially among health-conscious consumers.
3. Natural Flavors - Incorporating unique and natural flavors, like exotic fruits, into alcoholic beverages provides a potential avenue for businesses to differentiate themselves in an already crowded market.
Industry Implications
1. Beverage Industry - The beverage industry has an opportunity to capitalize on the growing demand for healthier and functional drink options by introducing low-calorie, natural spiked coconut water beverages.
2. Alcoholic Beverage Industry - The alcoholic beverage industry could benefit from incorporating natural and healthier options into their product line, such as spiked coconut water, to appeal to a wider consumer base.
3. Health and Wellness Industry - As consumers continue to prioritize health and wellness, there is a potential opportunity for companies in this industry to partner with beverage companies to create and market low-calorie and functional alcoholic drinks, like spiked coconut water.
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