Mindright's Popped Chips Share Fun Flavors & Functional Benefits
Laura McQuarrie — July 28, 2022 — Lifestyle
References: getmindright & nosh
Mindright is a brand that synergistically pairs nootropic-infused superfood ingredients with snacks and it is inviting fans to snack differently with its latest launch, the world's first nootropic-infused popped chips. The puffed chips are being introduced in several varieties, including sweet Cinnamon Churro, savory Turmeric Ranch and the zesty, spicy Chili Lime.
These plant-powered popped chips set themselves apart from other kinds of chips on the market by not being fried, and being full of "healthy, delicious ingredients known to support your mood, energy, and focus." Adaptogenic lion's mane, ginseng, L-theanine and B vitamins are just some of the healthful ingredients that are included in the nutrient-rich chips made with 100% avocado oil.
Like other brain-boosting snacks and beverages from the brand, these chips deliver on fun flavors and functional benefits.
These plant-powered popped chips set themselves apart from other kinds of chips on the market by not being fried, and being full of "healthy, delicious ingredients known to support your mood, energy, and focus." Adaptogenic lion's mane, ginseng, L-theanine and B vitamins are just some of the healthful ingredients that are included in the nutrient-rich chips made with 100% avocado oil.
Like other brain-boosting snacks and beverages from the brand, these chips deliver on fun flavors and functional benefits.
Trend Themes
1. Nootropic-infused Snacks - Opportunity for brands to combine popular snacks with nootropic ingredients for functional benefits.
2. Plant-powered Chips - Brands can create healthier alternatives to fried chips by offering plant-based options made with nourishing ingredients.
3. Adaptogenic Ingredients - Incorporating adaptogenic ingredients into snacks can offer consumers a way to manage stress and improve overall health.
Industry Implications
1. Snack Food - The snack food industry can create more functional and healthy options by incorporating nootropic and adaptogenic ingredients.
2. Health and Wellness - Functional snacks and beverages are becoming increasingly popular in the health and wellness industry as consumers seek out products that benefit their overall well-being.
3. Plant-based Foods - Plant-based food manufacturers can explore creating healthier snack alternatives by incorporating nourishing ingredients like avocado oil and adaptogenic mushrooms.
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