The Optica Caroni Campaign Helps People to 'See Things Clearly'
Meghan Young — April 19, 2012 — Marketing
References: draftfcb & ibelieveinadv
The Optica Caroni campaign renders the phrase "needle in a haystack" false by claiming that its eyeglasses will make even the smallest object easy to spot. Little objects, including paper clips and earring backs, become so easily spottable that they might as well be enlarged like they are in the print ads.
The Optica Caroni campaign was conceived and executed by Venezuela-based ad agency Draftfcb. The everyday scenes were photographed by Alexis Da Mota and Luis Padilla while illustrator Francisco Jimenez introduced a bit of whimsy into the mix. The Optica Caroni campaign was art directed by Miriangela Villegas with creative direction by Paula Camino and Exequiel Rodriguez.
The Optica Caroni campaign was conceived and executed by Venezuela-based ad agency Draftfcb. The everyday scenes were photographed by Alexis Da Mota and Luis Padilla while illustrator Francisco Jimenez introduced a bit of whimsy into the mix. The Optica Caroni campaign was art directed by Miriangela Villegas with creative direction by Paula Camino and Exequiel Rodriguez.
Trend Themes
1. Enlarged-object Ads - The use of exaggerated illustrations to showcase product benefits creates new opportunities for visually impactful advertising campaigns.
2. Easy Spotting Tech - The development of technology that allows easy identification of small objects opens up new possibilities for industries reliant on precision.
3. Whimsical Imagery - The use of playful and imaginative visuals can make a brand stand out and appeal to younger audiences.
Industry Implications
1. Eyewear - The adoption of new advertising techniques such as exaggerated visual illustrations can help eyewear companies differentiate themselves and showcase their product benefits.
2. Precision Manufacturing - The development of technology that enables easy spotting of small objects can improve productivity in industries that require precision, such as manufacturing and assembly.
3. Advertising - The use of playful and imaginative visuals can help brands stand out in an increasingly competitive advertising landscape.
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