The OC SS12 Part 1 is Hurtful in Many Ways
Gil Cohen — June 10, 2012 — Pop Culture
References: openingceremony.us & openingceremony.us
Love hurts, literally, as the OC SS12 Part 1 demonstrates.
When one partner has their heart broken and another takes a tumble down the stairs, the age-old drama between two young lovers becomes absurd and satirical in these shocking shorts. Fashion retailer Opening Ceremony, known for incorporating well-established designer brands and artists from all over the world with up-and-coming American talent in its showrooms, has collaborated with the French film directors at AB/CD/CD to showcase the new Spring/Summer 2012 collection in a series of three short films.
These mini videos star Manuel Vallade, Zoë Le Ber, and a not-so-realistic dummy that happens to take the fall in these surprisingly refreshing re-enactments of scenes from plays by Jean Luc Godard such as Le Mépris. The cute Parisian-chic clothes feature flouncy skirts and striped tops, along with the obvious use of the dummy, which lends an air of light-hearted humor.
When one partner has their heart broken and another takes a tumble down the stairs, the age-old drama between two young lovers becomes absurd and satirical in these shocking shorts. Fashion retailer Opening Ceremony, known for incorporating well-established designer brands and artists from all over the world with up-and-coming American talent in its showrooms, has collaborated with the French film directors at AB/CD/CD to showcase the new Spring/Summer 2012 collection in a series of three short films.
These mini videos star Manuel Vallade, Zoë Le Ber, and a not-so-realistic dummy that happens to take the fall in these surprisingly refreshing re-enactments of scenes from plays by Jean Luc Godard such as Le Mépris. The cute Parisian-chic clothes feature flouncy skirts and striped tops, along with the obvious use of the dummy, which lends an air of light-hearted humor.
Trend Themes
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Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Incorporate well-established designer brands and artists with emerging American talent to create unique and diverse fashion showrooms.
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