ATTEMPT Launches the Black Swan Collection for SS22
References: attempt.cn & hypebeast
Chinese fashion label ATTEMPT introduces the brand new Black Swan collection designed for the Spring/Summer 2022 season. As the name of the capsule suggests, the new designs are inspired by the psychological horror film, Black Swan.
The pieces are seen as what the brand describes to be 'personality uniforms' translated through details such as patchwork, textures, and tailoring. ATTEMPT dives into the themes of rebellion, loneliness, optimism, and contradiction throughout the design. These are also similar ideas that are aligned with the components of human nature. This is then connected to the apparel as it can be a medium of self-expression to really showcase one's own personality. The SS22 collection officially launches on January 9th.
Image Credit: ATTEMPT
The pieces are seen as what the brand describes to be 'personality uniforms' translated through details such as patchwork, textures, and tailoring. ATTEMPT dives into the themes of rebellion, loneliness, optimism, and contradiction throughout the design. These are also similar ideas that are aligned with the components of human nature. This is then connected to the apparel as it can be a medium of self-expression to really showcase one's own personality. The SS22 collection officially launches on January 9th.
Image Credit: ATTEMPT
Trend Themes
1. Horror Film-inspired Fashion - Fashion labels can create collections inspired by popular psychological thrillers to attract customers looking for unique and edgy clothing.
2. Personality Uniforms - Designers can incorporate patchwork, textures, and tailoring that represent different personality types, allowing customers to convey their personalities through their clothing.
3. Psychological Horror-inspired Designs - Fashion designers can explore the themes of rebellion, loneliness, optimism, and contradiction to create unique and thought-provoking clothing designs.
Industry Implications
1. Fashion Industry - Fashion labels can use psychological horror themes and create 'personality uniforms' to attract customers who are looking for unique and edgy clothing options.
2. Entertainment Industry - The entertainment industry can collaborate with fashion designers to create merchandise inspired by popular psychological thrillers to expand their brand and increase revenue streams.
3. Marketing Industry - Marketing professionals can incorporate psychological horror themes into their campaigns to appeal to the younger generation and create buzz around their brand.
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