Camden Town Brewery is Uniting People by Hosting Events on Social Media
Laura McQuarrie — March 30, 2020 — Marketing
References: camdentownbrewery & media.drinkup.london
Knowing that there's a sense of unease as their regular rituals are disrupted and people still want to participate in their favorite activities virtually, Camden Town Brewery is hosting a pub quiz event on Instagram. On the social media platform, there will be five rounds of questions shared and people who participate have the chance to win prizes like beer, which will be delivered straight to their door to support social distancing.
While the brewery's physical location cannot be open as of now for the sake of public safety due to the current global pandemic, a CAMDEN BRE.WWW.ERY BAR digital tip jar has even been created to support Hospitality Action’s COVID-19 Emergency Fund.
Image Credit: Camden Town Brewery
While the brewery's physical location cannot be open as of now for the sake of public safety due to the current global pandemic, a CAMDEN BRE.WWW.ERY BAR digital tip jar has even been created to support Hospitality Action’s COVID-19 Emergency Fund.
Image Credit: Camden Town Brewery
Trend Themes
1. Virtual Events - Hosting virtual events on social media platforms can provide a sense of normalcy and engagement for people during times of disruption.
2. Remote Delivery - Offering delivery services straight to people's doorsteps can support social distancing measures and ensure convenience.
3. Digital Tip Jars - Creating digital tip jars can help support industries affected by disruptions, allowing people to contribute even when physical locations are closed.
Industry Implications
1. Breweries - Breweries can host virtual events and offer delivery services to engage with customers and support social distancing measures.
2. Hospitality - The hospitality industry can benefit from digital tip jars to support hospitality workers during times of closure and reduced business.
3. Social Media - Social media platforms can be utilized as a space for hosting virtual events and connecting people during times of disruption.
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