The Spirit of Manchester Distillery 'One-Eyed Rebel' Rum is the Brand's First
Michael Hemsworth — March 31, 2021 — Marketing
References: manchestergin & foodbev
The Spirit of Manchester Distillery 'One-Eyed Rebel' rum is being launched by the UK-based brand as its first-ever rum that is sure to satisfy connoisseurs on the hunt for a fresh option to use in their favorite cocktail recipes.
The spirit features a 40% ABV and has a spiced botanical profile that is achieved using fiery ginger spice along with cassia. The product is thus positioned to make a name for itself as a standout from the other options on the market thanks to its unexpected flavor profile.
Master Distiller Seb Heeley spoke on the Spirit of Manchester Distillery 'One-Eyed Rebel' rum saying, "We’ve always loved rum; it’s our second favourite spirit and we’ve been working non-stop for the last year to use everything we’ve learnt in gin distillation to create the perfect spiced rum. With Manchester Gin, we’ve gone on a real journey, experimenting with how to get the most out of flavours. We’re so proud to be releasing our British botanical rum, distilled and crafted in our distillery in the heart of Manchester.”
The spirit features a 40% ABV and has a spiced botanical profile that is achieved using fiery ginger spice along with cassia. The product is thus positioned to make a name for itself as a standout from the other options on the market thanks to its unexpected flavor profile.
Master Distiller Seb Heeley spoke on the Spirit of Manchester Distillery 'One-Eyed Rebel' rum saying, "We’ve always loved rum; it’s our second favourite spirit and we’ve been working non-stop for the last year to use everything we’ve learnt in gin distillation to create the perfect spiced rum. With Manchester Gin, we’ve gone on a real journey, experimenting with how to get the most out of flavours. We’re so proud to be releasing our British botanical rum, distilled and crafted in our distillery in the heart of Manchester.”
Trend Themes
1. Spiced Rum Variants - As consumers continue to seek unique flavors, new spiced rum variants that incorporate non-traditional botanicals or ingredients could disrupt the rum market.
2. Gin Expertise in Distillation - Master distillers with expertise in gin production could leverage their knowledge to create new and unique profiles for spiced rum and other spirits.
3. Craft Distilled Spirits - As consumers seek locally produced and artisanal products, small-batch distilleries that specialize in creating unique spirits with distinct flavors may disrupt larger established brands.
Industry Implications
1. Craft Distillery - Small-batch distilleries that specialize in creating unique spirits with distinct flavors can leverage their expertise to create new spiced rum variants with botanicals and ingredients that are non-traditional for rum.
2. Beverage Alcohol - Companies in the beverage alcohol industry can incorporate unique botanicals and ingredients to create new spiced rum variants that appeal to connoisseurs looking for unexpected flavors.
3. Botanicals Production - Companies in the botanicals production industry can explore opportunities to create new botanical blends specifically for use in spiced rum and other spirits.
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