V Rum V Spiced is Perfect for Cold Weather Mixology
Michael Hemsworth — October 22, 2024 — Lifestyle
References: vrum & foodanddrinktechnology
The V Rum V Spiced spirit has been announced by the sustainable British rum brand as its latest expression that's crafted with the winter season in mind to support mixologists with a new option. The spirit is characterized by its subtle tropical citrus fruit aroma that's paired with warm spices that work perfectly with the base notes of pineapple, banana and brown sugar. The spirit is reported to have a distinct flavor profile and comes packaged in a bottle that's accented by a sustainable label crafted out of 95% sugar cane waste with the remaining 5% coming from hemp and linen.
Co-Founder Carl Churchill spoke on the V Rum V Spiced spirit saying, "V Rum launched to the world just a few months ago and the feedback has been incredible. The one thing that kept coming up however was how much people wanted to try a spiced version of our premium and sustainable British rum. We’ve been perfecting the recipe for months and now we’re ready to introduce it to the world, just in time for winter and the delights of spiced rum punches or neat serves next to open fires.”
Co-Founder Carl Churchill spoke on the V Rum V Spiced spirit saying, "V Rum launched to the world just a few months ago and the feedback has been incredible. The one thing that kept coming up however was how much people wanted to try a spiced version of our premium and sustainable British rum. We’ve been perfecting the recipe for months and now we’re ready to introduce it to the world, just in time for winter and the delights of spiced rum punches or neat serves next to open fires.”
Trend Themes
1. Winter-spiced Spirits - Spirits infused with seasonal spices are becoming increasingly popular, offering consumers unique flavor experiences during colder months.
2. Sustainable Packaging - Eco-friendly packaging, such as labels made from sugar cane waste, is resonating with eco-conscious consumers and setting brands apart.
3. Citrus-infused Alcohol - Tropical citrus aromas blended with traditional spirits create distinctive profiles that appeal to adventurous mixologists.
Industry Implications
1. Alcoholic Beverages - The introduction of seasonal and spiced variations is driving innovation and capturing market interest within the spirits industry.
2. Sustainable Goods - Products incorporating environmentally-friendly materials, such as sugar cane waste, are gaining traction in the sustainable goods market.
3. Mixology - New flavor profiles driven by unique ingredient combinations are expanding the mixology field and inspiring creative cocktail making.
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