The Dead Man’s Fingers Pineapple Rum Has Hints of Sweetness
Michael Hemsworth — February 22, 2020 — Marketing
References: deadmansfingers & foodbev
The Dead Man’s Fingers Pineapple Rum is one of the latest products from the Halewood Wines & Spirits-owned brand that will provide consumers with a premium product that's perfect for using in an array of recipes.
The rum features a 37.5% ABV and is reported to have hints of sweetness that's achieved thanks to roasted and candied pineapple along with soft brown sugar and nutmeg. The spirit is sure to come as a welcome new option for consumers who are looking for an alternative to traditional rum varieties presently on the market.
Brand Manager for Rum at Halewood Wines & Spirits Lucy Cottrell spoke on the Dead Man’s Fingers Pineapple Rum saying, "Consumers want fresh, contemporary tastes and diversity in flavors. This has caused decline in some of the more traditional spirit categories like white rum and is leading to a whole new generation of adventurous and artisanal drinkers who are now looking to other categories for something more exciting to try. This is why we’re seeing massive growth in Dead Man’s Fingers. We’re meeting demand for innovative flavors, which are packaged in boldly designed bottles that stand out from the crowd.”
The rum features a 37.5% ABV and is reported to have hints of sweetness that's achieved thanks to roasted and candied pineapple along with soft brown sugar and nutmeg. The spirit is sure to come as a welcome new option for consumers who are looking for an alternative to traditional rum varieties presently on the market.
Brand Manager for Rum at Halewood Wines & Spirits Lucy Cottrell spoke on the Dead Man’s Fingers Pineapple Rum saying, "Consumers want fresh, contemporary tastes and diversity in flavors. This has caused decline in some of the more traditional spirit categories like white rum and is leading to a whole new generation of adventurous and artisanal drinkers who are now looking to other categories for something more exciting to try. This is why we’re seeing massive growth in Dead Man’s Fingers. We’re meeting demand for innovative flavors, which are packaged in boldly designed bottles that stand out from the crowd.”
Trend Themes
1. Premium Flavored Spirits - The rise in demand for innovative flavors in spirit categories like rum presents an opportunity for premium brands to create unique, artisanal options that cater to adventurous drinkers.
2. Alternative Spirit Varieties - Consumers seeking something more exciting to try are driving the growth of alternative spirit categories, such as pineapple rum, which offer a fresh and contemporary taste experience.
3. Bold Packaging Design in Spirits - As consumers look for visually striking options, there is room for brands to disrupt the spirits industry by offering boldly designed bottles that stand out and capture attention on store shelves.
Industry Implications
1. Craft Distilleries - Craft distilleries have the opportunity to tap into the demand for innovative flavors by creating premium, artisanal flavored spirits like pineapple rum.
2. Alcoholic Beverage Manufacturing - Alcoholic beverage manufacturers can explore the growing trend of alternative spirit varieties to expand their product portfolios and cater to adventurous drinkers.
3. Packaging Design - The spirits industry can benefit from disruptive innovations in packaging design as brands develop boldly designed bottles that not only protect the product but also captivate consumers' attention.
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