The Dead Man’s Fingers Mango Rum Has a Touch of Vanilla and Citrus
Michael Hemsworth — September 16, 2020 — Marketing
References: halewood-int & foodbev
The Dead Man’s Fingers Mango Rum is one of the latest products from the UK-based Halewood Artisanal Spirits as an option for consumers who are looking for a way to enhance their favorite cocktails, drink recipes and more.
The spirit has an ABV of 37.5% and is reported to have a mango aroma along with a touch of vanilla and even a bit of citrus. The product is reported by the brand to be perfect for enjoyment as part of a cocktail, served with lemonade or used in your choice of recipe.
Brand Manager for Dark Spirits at Halewood Artisanal Spirits Sam Caulfield spoke on the Dead Man’s Fingers Mango Rum saying, "With the launch of Dead Man’s Fingers Rum, we saw a gap in the market for flavored rums which would appeal to experimental rum drinkers, and could be enjoyed as part of simple, at-home serves. The response to the brand and our latest flavor innovations has been incredible, and we continue to see strong performance across the portfolio, with four of our variants currently sitting in the top 10 rum SKUs in the grocery channel. This demonstrates a significant demand from consumers for our fast-growing product portfolio, so we’re confident that mango will also be a big hit amongst both our loyal fans and newcomers to the category who are on the lookout for tasty and refreshing drinks.”
The spirit has an ABV of 37.5% and is reported to have a mango aroma along with a touch of vanilla and even a bit of citrus. The product is reported by the brand to be perfect for enjoyment as part of a cocktail, served with lemonade or used in your choice of recipe.
Brand Manager for Dark Spirits at Halewood Artisanal Spirits Sam Caulfield spoke on the Dead Man’s Fingers Mango Rum saying, "With the launch of Dead Man’s Fingers Rum, we saw a gap in the market for flavored rums which would appeal to experimental rum drinkers, and could be enjoyed as part of simple, at-home serves. The response to the brand and our latest flavor innovations has been incredible, and we continue to see strong performance across the portfolio, with four of our variants currently sitting in the top 10 rum SKUs in the grocery channel. This demonstrates a significant demand from consumers for our fast-growing product portfolio, so we’re confident that mango will also be a big hit amongst both our loyal fans and newcomers to the category who are on the lookout for tasty and refreshing drinks.”
Trend Themes
1. Flavored Rums - Opportunities for creating new and unique combinations of flavors for rum that appeal to experimental drinkers.
2. At-home Mixology - Innovative products that inspire consumers to create and experiment with cocktails and mixed drinks at home.
3. Fruit-flavored Spirits - Demand for fruit-flavored spirits, such as mango, that offer refreshing and tasty drink options in various recipes.
Industry Implications
1. Craft Spirits - Opportunities for craft distilleries to create unique and innovative flavored rum options that appeal to adventurous rum drinkers.
2. Home Bar Products - Potential market for at-home mixology products, such as cocktail kits and recipe books, that inspire consumers to create new drinks using flavored rums.
3. Alcohol Industry - Opportunities for the alcohol industry to innovate and create new fruit-flavored spirits that cater to changing consumer tastes and preferences.
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