The Pure Scot Canned Scotch Cocktails are the World's First
Michael Hemsworth — November 7, 2020 — Marketing
References: purescot & thespiritsbusiness
The Pure Scot canned Scotch cocktails are positioned as the world's first range of Scotch-based prepackaged libations that are sure to be enjoyed by consumers seeking out an alternative to the existing ready-to-drink alcohol options on the market.
The cocktails feature an 8% ABV, and come in two flavor options including Pure Scot Virgin Oak & Smoked Cola and Pure Scot Signature & Tonic. The products are described by the brand as being a "revolutionary pairing" that's sure to entice avid drinkers and spirit enthusiasts alike.
Head of Commercial Will Pitchforth spoke on the new Pure Scot canned Scotch cocktails saying, "Pure Scot has been growing in Australia with many of our top bars now reaching for our whisky to create cocktails that take advantage of Pure Scot’s flavor profile. With the shift towards more at-home consumption, we decided to bring some of our favourite recipes to consumers in a ready-to-drink format. Pure Scot and tonic is the world’s first Scotch and tonic ready-to-drink cocktail, for a light and refreshing long drink that we know will bring Scotch to a whole new group of drinkers.”
The cocktails feature an 8% ABV, and come in two flavor options including Pure Scot Virgin Oak & Smoked Cola and Pure Scot Signature & Tonic. The products are described by the brand as being a "revolutionary pairing" that's sure to entice avid drinkers and spirit enthusiasts alike.
Head of Commercial Will Pitchforth spoke on the new Pure Scot canned Scotch cocktails saying, "Pure Scot has been growing in Australia with many of our top bars now reaching for our whisky to create cocktails that take advantage of Pure Scot’s flavor profile. With the shift towards more at-home consumption, we decided to bring some of our favourite recipes to consumers in a ready-to-drink format. Pure Scot and tonic is the world’s first Scotch and tonic ready-to-drink cocktail, for a light and refreshing long drink that we know will bring Scotch to a whole new group of drinkers.”
Trend Themes
1. Canned Cocktails - Canned cocktails are disrupting the ready-to-drink alcohol market by providing a convenient and prepackaged alternative.
2. Ready-to-drink Cocktails - The rise of ready-to-drink cocktails offers an innovative solution for consumers seeking high-quality and flavorful libations without the need for mixology skills.
3. Scotch-based Drinks - Scotch-based drinks are gaining popularity as an alternative to traditional spirits, providing a unique flavor profile that appeals to both whisky enthusiasts and cocktail lovers.
Industry Implications
1. Alcohol Industry - The alcohol industry has the opportunity to capitalize on the growing demand for canned cocktails by developing and marketing new Scotch-based prepackaged libations.
2. Beverage Packaging Industry - The beverage packaging industry can innovate by creating sustainable and user-friendly packaging solutions for canned cocktails to enhance the consumer experience.
3. Hospitality Industry - The hospitality industry can tap into the trend of canned cocktails by incorporating them into their beverage menus, offering customers a convenient and unique drinking experience.
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