'2Factory' Compares the Popularity of Old and New Items
Laura McQuarrie — June 24, 2013 — Pop Culture
References: 2factory & lustik.tumblr
This video by 2Factory depicts old and new items that have either decreased or increased in popularity over the last year. This colorful video shows a resurgence of retro themes, like taking pictures with film over digital cameras, using bikes instead of scooters and favoring vinyl records over CDs.
The graphic side-by-side comparison of objects presents new and old items in a stylized manner, showing what is “out” and what is “in.” The humorous video even touches on scandals like the swapping of beef for horse meat, and other hot topics in pop culture like moustaches, touch-screen devices and coffee.
The stylization of the items makes the video all the more charming and easy to relate to, since these are items typically encountered in one’s day to day life.
The graphic side-by-side comparison of objects presents new and old items in a stylized manner, showing what is “out” and what is “in.” The humorous video even touches on scandals like the swapping of beef for horse meat, and other hot topics in pop culture like moustaches, touch-screen devices and coffee.
The stylization of the items makes the video all the more charming and easy to relate to, since these are items typically encountered in one’s day to day life.
Trend Themes
1. Retro Resurgence - Opportunity for companies to tap into the growing demand for retro-inspired products and services.
2. Object Comparison Videos - Opportunity for businesses to create engaging and informative content using visual comparisons.
3. Popularity Measurement - Opportunity for brands to measure the popularity of their products and services against competitors using creative methods.
Industry Implications
1. Marketing - Utilizing the trend of object comparison videos for product marketing and advertising.
2. Consumer Goods - Creating retro-themed products that appeal to the growing demand for vintage goods.
3. Entertainment - Producing engaging and informative comparison videos for pop culture topics and current events.
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