Heston Blumenthal Has an Unusual Serving Suggestion for Its New Gin
Laura McQuarrie — September 4, 2020 — Lifestyle
The newest gin spirit from Heston Blumenthal shares a herbaceous taste of basil, rosemary, thyme and lavender and it can be enjoyed as part of an olive oil-infused cocktail. The Lazy Sunshine Gin is described as a "herbaceous gin inspired by Heston’s love of Provence" and it taps into the flavors of the South of France—and Heston Blumenthal recommends serving it with a drizzle of olive oil to "add body and intensity."
As the gin spirit is full of sweet basil flavors and Italian juniper, plus notes of citrus and spice, it is said to pair well with a Mediterranean tonic so that the freshness of the ingredients balance out the savory elements and the olive oil brings it all together. Lazy Sunshine Gin is said to have a dry finish like a classic gin but with more floral and herbal notes.
Image Credit: Heston Blumenthal
As the gin spirit is full of sweet basil flavors and Italian juniper, plus notes of citrus and spice, it is said to pair well with a Mediterranean tonic so that the freshness of the ingredients balance out the savory elements and the olive oil brings it all together. Lazy Sunshine Gin is said to have a dry finish like a classic gin but with more floral and herbal notes.
Image Credit: Heston Blumenthal
Trend Themes
1. Herbaceous Cocktails - As consumers continue to seek new flavor experiences, infusing cocktails with herbs presents an opportunity for innovation in the beverage industry.
2. Mediterranean-inspired Beverages - As Lazy Sunshine Gin taps into the flavors of the South of France and incorporates notes of Italian juniper, this trend presents opportunities for innovation in the alcohol industry.
3. Taste Pairings with Unconventional Ingredients - Using olive oil to 'add body and intensity' to cocktails presents an opportunity for disruption in the mixology industry as bar scenesters look for new taste sensations.
Industry Implications
1. Beverage - Incorporating herbs and other unconventional ingredients into cocktails will drive innovation in the beverage industry, as consumers seek new flavor experiences.
2. Alcohol - Lazy Sunshine Gin's Mediterranean-inspired taste and unconventional pairing with olive oil presents an opportunity for innovation and disruption in the alcohol industry.
3. Mixology - As consumers explore new flavor experiences in both beverages and food, mixologists can innovate by incorporating unconventional tastes like olive oil into their recipes.
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