Whitley Neill Smoky Bacon & Horseradish Gin is a Savory Gin Spirit
Laura McQuarrie — January 17, 2024 — Lifestyle
References: whitleyneill & thespiritsbusiness
Whitley Neill Smoky Bacon & Horseradish Gin is a limited-edition savory gin spirit that pairs the smokiness of natural, vegetarian-friendly bacon flavoring with a fiery hot kick from horseradish.
The surging popularity of gin as a spirit can be attributed to its botanical complexity, its ability to create minimal-ingredient cocktails and its being perceived as a health-conscious choice among consumers. As individuals seek alternatives to sugary cocktails, the rise of gin is paralleled by a growing interest in savory spirits.
“We’ve seen a big increase in the popularity of savory flavors in the UK on-trade over the past couple of years, from martinis made with Parmesan, aged in balsamic barrels or even infused with umami flavors of porcini mushrooms," said Poppy Williams, group marketing manager at Halewood Artisanal Spirits, "As consumers continue to seek out these unique flavors, we’ve created this full-flavored Smoky Bacon & Horseradish Gin to tap into this growing trend.”
The surging popularity of gin as a spirit can be attributed to its botanical complexity, its ability to create minimal-ingredient cocktails and its being perceived as a health-conscious choice among consumers. As individuals seek alternatives to sugary cocktails, the rise of gin is paralleled by a growing interest in savory spirits.
“We’ve seen a big increase in the popularity of savory flavors in the UK on-trade over the past couple of years, from martinis made with Parmesan, aged in balsamic barrels or even infused with umami flavors of porcini mushrooms," said Poppy Williams, group marketing manager at Halewood Artisanal Spirits, "As consumers continue to seek out these unique flavors, we’ve created this full-flavored Smoky Bacon & Horseradish Gin to tap into this growing trend.”
Trend Themes
1. Botanical Complexity in Spirits - The surging popularity of gin as a spirit can be attributed to its botanical complexity, creating opportunities for innovative flavor combinations.
2. Interest in Savory Spirits - As consumers seek alternatives to sugary cocktails, there is a growing interest in savory spirits, presenting opportunities for unique flavor profiles.
3. Popularity of Unique Flavors - The rise of unique flavors in the UK on-trade, such as Parmesan-infused or umami-flavored spirits, creates a market for innovative and distinctive gin flavors.
Industry Implications
1. Spirits and Distilleries - The surge in gin's popularity and the demand for unique flavors create opportunities for distilleries to create innovative botanical and savory gin spirits.
2. Cocktail Bars and Mixology - As consumers seek out unique and savory flavors, cocktail bars and mixologists have opportunities to create innovative and enticing gin-based cocktails.
3. Artisanal Food and Beverage - The growing trend of savory spirit flavors like smoky bacon and horseradish opens doors for artisanal producers to create unique and niche food and beverage products.
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