"Objectified" by Gary Hustwit Explores Artists' Motives
bunbunnyny — January 8, 2009 — Art & Design
References: objectifiedfilm
Fresh off the fame from his hit documentary ”Helvetica”, Gary Hustwit has been busy with his upcoming project, aptly named "Objectified."
While "Helvetica" focused on the cult-like popularity of the typeface and analyzed the affected global visual culture, Hustwit’s latest documentary focuses on what goes behind the modern industrial designer’s mind, how and why they decided to create what they have created and, most importantly, what makes the designer tick.
The appeal behind "Objectified" is ironically the fact that it humanizes the products that have influenced the modern design movement by having the designers explain their philosophy and motive behind each object’s conception.
Featuring renowned artists and designers like Jonathan Ive, Andrew Blauvelt, Marc Newson, and Karim Rashid, "Objectified" seeks to delve deep within a designer’s mind and reevaluate the ties between an object, its creator and ourselves as their consumer.
While "Helvetica" focused on the cult-like popularity of the typeface and analyzed the affected global visual culture, Hustwit’s latest documentary focuses on what goes behind the modern industrial designer’s mind, how and why they decided to create what they have created and, most importantly, what makes the designer tick.
The appeal behind "Objectified" is ironically the fact that it humanizes the products that have influenced the modern design movement by having the designers explain their philosophy and motive behind each object’s conception.
Featuring renowned artists and designers like Jonathan Ive, Andrew Blauvelt, Marc Newson, and Karim Rashid, "Objectified" seeks to delve deep within a designer’s mind and reevaluate the ties between an object, its creator and ourselves as their consumer.
Trend Themes
1. Humanized Products - The trend of humanizing products by showcasing the philosophy and motive behind their creation, as seen in the documentary 'Objectified', presents opportunities for brands to create deeper connections with consumers.
2. Exploring Designers' Minds - The trend of understanding the thoughts and motivations of industrial designers, as highlighted in 'Objectified', opens up opportunities for businesses to collaborate with designers and create innovative products.
3. Modern Design Movement - The trend of reevaluating the relationships between objects, designers, and consumers, as explored in 'Objectified', presents opportunities for industries to adopt a more user-centered approach and enhance the overall design experience.
Industry Implications
1. Design and Branding - The design and branding industry can leverage the humanized products trend to create compelling narratives around their products and build stronger brand loyalty.
2. Product Manufacturing - The product manufacturing industry can tap into the trend of exploring designers' minds to collaborate with designers and bring innovative products to market.
3. Consumer Electronics - The consumer electronics industry can embrace the modern design movement trend to enhance user experience, create more intuitive products, and cultivate a loyal customer base.
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