Obama Early Voting Campaign
Bianca — October 24, 2008 — Social Good
References: trendhunter
Obama is trying to encourage early voting through a series of online campaigns, including on 27 on Trend Hunter.
To influence the chances of early voting, the Democratic presidential nominee decided to target the blogosphere with ads like the one seen above.
The first ad, featuring a smiling Obama says, "Find Your Early Voting Location," the second uses the same cheesy smiling Obama on the side of a lunch box which reads, "Vote for Barack Obama on Your Lunch Hour," while in the third, he looks more series alongside copy that reads, "New Mexico Find Your Early Vote Location" and finally, the last asks the simple question: "Have You Voted Yet?"
To influence the chances of early voting, the Democratic presidential nominee decided to target the blogosphere with ads like the one seen above.
The first ad, featuring a smiling Obama says, "Find Your Early Voting Location," the second uses the same cheesy smiling Obama on the side of a lunch box which reads, "Vote for Barack Obama on Your Lunch Hour," while in the third, he looks more series alongside copy that reads, "New Mexico Find Your Early Vote Location" and finally, the last asks the simple question: "Have You Voted Yet?"
Trend Themes
1. Early Voting Campaigns - Disruptive innovation opportunity: Develop online campaigns to encourage early voting and target specific populations through digital platforms.
2. Targeted Ads - Disruptive innovation opportunity: Utilize the blogosphere and online platforms to deliver personalized political advertisements tailored to specific audiences.
3. Digital Political Messaging - Disruptive innovation opportunity: Explore innovative ways to leverage digital platforms and social media to effectively communicate political messages and mobilize voters.
Industry Implications
1. Political Campaigns - Disruptive innovation opportunity: Develop new strategies and technologies to enhance political campaigns and engage voters through online platforms.
2. Digital Advertising - Disruptive innovation opportunity: Create innovative advertising solutions and platforms that leverage targeted messaging and personalized ads to drive engagement and campaign effectiveness.
3. Social Media Marketing - Disruptive innovation opportunity: Discover new methods and tools to leverage social media platforms for political marketing, voter outreach, and mobilization.
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