These New Biotiful Dairy Liquid Kefir Flavors are Light and Fruity
Michael Hemsworth — May 28, 2020 — Marketing
References: biotifuldairy & foodbev
Two new Biotiful Dairy liquid kefir flavors have been unveiled by the UK-based brand to help offer consumers a healthful yet tasty refreshment option that's perfect for warm weather consumption. The new flavors include the Kefir Blackcurrant and the Kefir Mango, which are both characterized by their light and fruity profile. The drinks are reported to be packed with vitamin and minerals along with billions of gut-friendly bacteria.
Founder of Biotiful Dairy Natasha Bowes spoke on the new liquid kefir flavors saying, "We’re really pleased to be adding these two new flavors to our liquid kefir offering, which remains at the heart of our business. We’ve seen sales for our liquid kefir range continue to grow, up 32% YOY, and we know the demand for functional gut health products is higher than ever. These products are the perfect way to upgrade your breakfast or snack, and as with the rest of our range, they combine the very best in nutrition, quality and taste. We can’t wait to hear what our customers think.”
Founder of Biotiful Dairy Natasha Bowes spoke on the new liquid kefir flavors saying, "We’re really pleased to be adding these two new flavors to our liquid kefir offering, which remains at the heart of our business. We’ve seen sales for our liquid kefir range continue to grow, up 32% YOY, and we know the demand for functional gut health products is higher than ever. These products are the perfect way to upgrade your breakfast or snack, and as with the rest of our range, they combine the very best in nutrition, quality and taste. We can’t wait to hear what our customers think.”
Trend Themes
1. Increased Demand for Functional Gut Health Products - The growing demand for functional gut health products presents opportunities for the development of new, innovative offerings with a focus on nutrition, quality, and taste.
2. Expansion of Liquid Kefir Market - The expanding liquid kefir market offers room for new flavors and variations that provide healthful and refreshing beverage options for consumers.
3. Rise of Gut-friendly Beverages - The rise of gut-friendly beverages presents an opportunity for brands to create light and fruity drinks packed with essential vitamins, minerals, and beneficial bacteria.
Industry Implications
1. Dairy Industry - The dairy industry can leverage the popularity of liquid kefir by creating new flavors and expanding their product lines to cater to health-conscious consumers.
2. Health and Wellness Industry - The health and wellness industry can benefit from the increasing demand for functional gut health products by providing consumers with a wide range of nutritious and tasty options.
3. Beverage Industry - The beverage industry can tap into the growing market for gut-friendly beverages by developing innovative, light, and fruity drink options that are both refreshing and beneficial for gut health.
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