Grainful's Frozen Entrees are Made with 100% Whole Grain Steel Cut Oats
Laura McQuarrie — September 26, 2017 — Lifestyle
While it is not difficult for consumers to find frozen entrees on the market like vegetarian chili, chana masala or Thai curry, Grainful distinguishes itself as a unique brand by making its entrees oat-based.
True to its name, Grainful's frozen entrees like Ranchero Chicken, Tuscan Bean & Kale and Unstuffed Pepper are made with a base of 100% whole grain steel cut oats, effectively transforming what is often only seen as a breakfast staple into a replacement for other grains. Although oats are often paired with sweeteners, fruits and berries, these oat-based meals are enriched with a variety of savory herbs and vegetables.
Grainful is one of the innovative food and beverage companies that is participating in this year's Chobani Food Incubator.
True to its name, Grainful's frozen entrees like Ranchero Chicken, Tuscan Bean & Kale and Unstuffed Pepper are made with a base of 100% whole grain steel cut oats, effectively transforming what is often only seen as a breakfast staple into a replacement for other grains. Although oats are often paired with sweeteners, fruits and berries, these oat-based meals are enriched with a variety of savory herbs and vegetables.
Grainful is one of the innovative food and beverage companies that is participating in this year's Chobani Food Incubator.
Trend Themes
1. Oat-based Entrees - Disruptive innovation opportunity: Explore the use of oats as a base for savory frozen entrees, offering a healthier alternative to traditional grains.
2. Whole Grain Steel Cut Oats - Disruptive innovation opportunity: Develop new applications for whole grain steel cut oats in the food industry beyond breakfast products.
3. Savory Oat-based Meals - Disruptive innovation opportunity: Create innovative meals using oats as a substitute for other grains, providing a unique flavor profile.
Industry Implications
1. Frozen Food Industry - Disruptive innovation opportunity: Introduce oat-based frozen entrees to cater to health-conscious consumers seeking convenient options.
2. Food and Beverage Industry - Disruptive innovation opportunity: Incorporate whole grain steel cut oats in various food and beverage products to enhance nutritional value and appeal to health-conscious consumers.
3. Plant-based Food Industry - Disruptive innovation opportunity: Develop oat-based alternatives to popular plant-based products, expanding options for consumers seeking healthier and sustainable food choices.
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