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Convenient Frozen Entrée Bowls

Clean the Sky - Positive Eco Trends & Breakthroughs

Kevin's Natural Foods Ventures into the Frozen Food Aisle

— May 21, 2024 — Marketing
Kevin's Natural Foods launched a line of frozen entrée bowls that emphasize convenience without compromising on clean ingredients and flavor. Teaming up with TV personality Sean Lowe from The Bachelor, the brand aims to draw consumer attention to its latest product range and offer consumers a convenient and healthy option for meals at home.

The new frozen entrée bowls are ready in just five minutes. Each bowl features high-quality ingredients, boasting up to 33 grams of protein per serving, paired with Kevin's Natural Foods' signature sous-vide cooked meat, flavorful sauces, and various bases like cauliflower pasta, cauliflower rice, or brown rice. The range is certified gluten-free, with Paleo-certified options available. The meals are packed in compostable bowls and made with humanely raised, antibiotic-free chicken or beef. Moreover, they are free from refined sugar and soy, catering to consumers with diverse dietary preferences.

The globally inspired flavors include Thai Coconut Curry Chicken, Beef Bolognese, Korean BBQ Chicken, Chicken Burrito Bowl, Parmesan Basil Chicken, Roasted Tomato Chicken Pasta, Orange Chicken, and Savory Mushroom Chicken.

Image Credit: Kevin's Natural Foods
Trend Themes
1. Health-conscious Convenience Foods - Frozen entrée bowls that prioritize clean ingredients and significant protein content provide a blend of health and ease-of-preparation for busy consumers.
2. Eco-friendly Food Packaging - Compostable bowls represent an innovative step towards sustainability in the frozen food industry.
3. Globally Inspired Flavors - Offering entrée bowls with diverse international flavors showcases the growing consumer demand for adventurous and cultural dining experiences in convenient formats.
Industry Implications
1. Frozen Foods - The frozen food market sees an influx of premium, health-focused options aiming to attract busy yet health-conscious consumers.
2. Sustainable Packaging - Food packaging industries are innovating with compostable materials to reduce environmental impact and meet consumer expectations for sustainability.
3. Health and Wellness - The health and wellness sector intersects with the food industry to offer nutrient-dense, easy-to-prepare meals that cater to various dietary preferences.
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