The Chipotle Super Bowl Ad Speaks to Its Food with Integrity Standards
Riley von Niessen — January 26, 2021 — Eco
References: fastcasual & youtube
On February 7th, a Chipotle Super Bowl ad called 'Can a Burrito Change the World?' will air, marking a first for the Mexican dining chain.
Throughout the ad, the company considers the impact that an improved food system could have on the world, with a young boy telling his sister how sustainable growing processes, transportation, and farming could all be changed to better the lives of many.
Through the short ad spot, Chipotle shows how its Food with Integrity standards support sustainable practices, improve business for local farmers, and reduce carbon emissions. The campaign also follows the company's $5 million commitment to "help remove barriers and enable the next generation of farmers and ranchers to succeed."
Image Credit: Chipotle
Throughout the ad, the company considers the impact that an improved food system could have on the world, with a young boy telling his sister how sustainable growing processes, transportation, and farming could all be changed to better the lives of many.
Through the short ad spot, Chipotle shows how its Food with Integrity standards support sustainable practices, improve business for local farmers, and reduce carbon emissions. The campaign also follows the company's $5 million commitment to "help remove barriers and enable the next generation of farmers and ranchers to succeed."
Image Credit: Chipotle
Trend Themes
1. Sustainable Food Systems - Chipotle's Super Bowl ad highlights the importance of sustainable food systems and presents an opportunity for businesses to incorporate this approach into their operations.
2. Food with Integrity Standards - The use of Food with Integrity standards in the Chipotle ad showcases a trend towards transparent and ethical food sourcing that businesses can adopt to improve their social responsibility.
3. Supporting Local Farmers - Chipotle's commitment to supporting local farmers through sustainable practices provides a potential disruptive innovation opportunity for businesses to explore collaborations with their own local suppliers.
Industry Implications
1. Fast Casual Dining - The Chipotle ad highlights the importance of sustainable sourcing in the fast casual industry and presents an opportunity for businesses to improve their sustainable practices.
2. Agriculture and Farming - Chipotle's investment in the next generation of farmers and ranchers opens up a trend of investment in the agriculture and farming industry that businesses can explore.
3. Advertising and Marketing - The Chipotle ad showcases a trend towards socially responsible advertising and presents an opportunity for businesses to incorporate their values and commitments into their marketing strategies.
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