This High-Protein Sports Gel from FrieslandCampina is Convenient
Michael Hemsworth — April 19, 2020 — Marketing
References: frieslandcampina & foodbev
This new high-protein sports gel has been created by FrieslandCampina Ingredients as a low-dose protein product that's formulated with athletes in mind to help them recover without the need to consume traditional amounts of liquid like existing protein options on the market. The product is formulated with the brand's Nutri Whey Isolate Clear ingredient and contains 20 grams of protein per serving, while also maintaining a neutral flavor profile to make it as easy to consume as possible. The concept product is incredibly portable and ideal for use in a variety of applications to support athletes.
Global Marketing Director, Performance and Active Nutrition at FrieslandCampina Ingredients spoke on the high-protein sports gel saying, "This is a really exciting development. With the mainstreaming of performance nutrition, demand is growing for high protein supplements and snacks that fit within a busy lifestyle – so with little or no preparation and designed for fast consumption. This ‘conveniently nutritious’ trend was clearly visible in our recent global research with FMCG Gurus into the evolving sports nutrition sector.”
Global Marketing Director, Performance and Active Nutrition at FrieslandCampina Ingredients spoke on the high-protein sports gel saying, "This is a really exciting development. With the mainstreaming of performance nutrition, demand is growing for high protein supplements and snacks that fit within a busy lifestyle – so with little or no preparation and designed for fast consumption. This ‘conveniently nutritious’ trend was clearly visible in our recent global research with FMCG Gurus into the evolving sports nutrition sector.”
Trend Themes
1. Conveniently Nutritious Sports Supplements - The demand for high protein supplements and snacks that are easy to consume and fit within a busy lifestyle presents an opportunity for innovative product development.
2. Low-dose Protein Products - Creating protein products with lower doses that still provide adequate protein content offers a disruptive innovation opportunity in the sports nutrition market.
3. Portable Sports Nutrition - Developing portable sports nutrition products, such as high-protein gels, that can be easily carried and consumed on-the-go addresses the need for convenience in the sports industry.
Industry Implications
1. Sports Nutrition - The sports nutrition industry can capitalize on the trend of convenient and low-dose protein products to attract health-conscious consumers.
2. Food and Beverage - The food and beverage industry can explore the opportunity of creating portable and convenient high-protein snacks and supplements for active individuals.
3. Nutritional Ingredients - The nutritional ingredients industry can develop innovative protein formulations, like Nutri Whey Isolate Clear, to cater to the evolving demands of the sports nutrition sector.
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